Moroccan Cars Market in 2019 has lost terrain after three years of consecutive records. Indeed, Full-year sales have been 142.974, down 8.9% from the previous year. Renault Group controlled almost half of the market, while Dacia reached 30.9% of share.
Economic Environment
Moroccan economy softened slightly in the third quarter due to a sharp contraction in agricultural output, as rainfall deficits in early 2019 hurt cereal output. Moreover, the non-agricultural sector decelerated slightly on weaker momentum in retail and manufacturing.
Turning to the fourth quarter, economic growth should have picked up slightly due to stronger contributions from the mining and construction sectors, while upbeat tourist arrivals likely further supported domestic activity. However, the agricultural sector will likely have continued to drag on momentum.
Market Trend
Morocco Vehicles Market in recent years is one of the best in the entire African continent. Based on economic and political stability, the industry is skyrocketing thanks to the Automotive National Plan introduced few years ago, with a clear and substantial incentive in support to attract international investors to develop and produce vehicles locally. Renault, the first investor acting in the country, is improving local plant capacity and actually export in near 70 markets, while PSA is opening the first plant in the country.
Following four years of growth, the domestic light vehicles market established in 2018 the third all-time record in a string with 173.980 unis.
In 2019 the trend changed and due to lower demand and slow economic growth. Indeed, Full-year sales have been 142.974, down 8.9% from the previous year.
The competitive landscape was dominated by the Renault Group controlling near half of the market. Dacia is the top brand with a share of 30.9%, signing the all-time record with an impressive growth from the 11.9% done in 2010.
In second place Renault with 14% of share, down 7 points of share from 2010, and in third Peugeot, marginally recovering with 7%, after the low 2018 score (6.6%).
Tables with sales figures
In the tables below we report sales for Top Brands
