Morocco 2022. Vehicle Market Posts A 10.3% Decline In Sales

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The 2022 Volkswagen Taos
The 2022 Volkswagen Taos

Moroccan Cars Market in 2022 totals 150,475 sales (-10.3%). December falls for the second month in a row, with 13,979 new registrations (-20.5%).

Market Trend and Outlook

Final data from the Moroccan Vehicles Market shows a 10.3% decline in sales in 2022 compared to the prior year. New registrations amount to 150,475. December confirms the downtrend set in the first half of the year, dropping for the second month in a row, with 13,979 new registrations (-20.5%).

Looking at cumulative data from 2022 brand-wise, Dacia is still the leader with 38,885 sales (-11.7%), followed by Renault at 21,545 (+5.7%), Hyundai at 13,197 (+9.3%) and Peugeot at 11,543 (-6.2%).

Toyota jumps 2 spots into 5th with 7,556 sales (+8.6%), in front of Opel at 6,854 (-1.5%), Citroen at 6,219 (+15.4%).

Fiat secures 8th spot with 5,932 registrations (+21.3%), followed by Volkswagen at 5,830 (-15.8%) and Kia, closing the Top 10 with 4,908 new registrations in 2022 (-18.3%).

Medium-Term Market Trend

The Moroccan light vehicle market from 2010 to 2014 fluctuated between 105,079 in 2010 and a peak of 118,438 in 2012. In 2015 started a positive trend that would continue until 2018 where sales ended at 159,317. In 2019 light vehicle sales began to fall down to 154,174.

The negative momentum continued into 2020 with the market falling 19.0% to 124,829, partially due to the arrival of the pandemic.

Luckily the light vehicle boomed in 2021 reaching the current all-time high at 175,435 (+40.5%). The market rebounded in 2022 and registrations are projected to fall 5.0% to 166k by the end of the year. A combination of factors are behind the current industry struggle: the disruption in the global supply chain caused by a lack of raw materials, in particular for the production of microchips and Governments push towards Evs, an expensive alternative for low income consumers.

Tables with sales figures

In the tables below we report sales for top 10 Brands.

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