Morocco 2021. Car Market Gains 27.3%, While Dacia Remains The Undiscussed Leader

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Morocco car market
The 2018 Dacia Duster

Morocco’s car market in 2021 rises by 27.3% with 168,226 sales, reporting a very strong first half, followed by a progressively steeper drop in sales. Leader Dacia holds 26.4% market share and gains 20.5%.

Market Trend

The Moroccan car market this year recovered effectively from the pandemic crash of 2020, growing quickly in the first half of the year.

Renault, the first investor acting in the country, is improving local plant capacity and actually export in near 70 markets, while PSA is opening the first plant in the country.

Following four years of growth, the domestic light vehicles market established in 2018 the third all-time record in a string with 173,980 units. However, in 2019 the trend changed and due to lower demand and slow economic growth, ending the year at 160,200 units, down 7.9% from the previous year. 

Due to the COVID-19 pandemic sales fell in  2020. In fact, sales have been 129,414, reporting a decline of 11.6% compared to 2019.

In 2021 the year started positively for the Moroccan market, in fact, in Q1 44,217 units have been sold, reporting a 39.2% increase in sales compared to Q1 2020, and in Q2 sales started growing quickly, reporting a 231% increase in sales with 47,706 units sold due to the incredibly low sales volume registered in Q2 2020.

In Q3 sales remained almost flat (+0.3%) with 37,782 units sold, while in Q4 sales dropped 20.3% with 38,521 units sold.

Indeed, Full-Year sales for 2021 have been 168,226, reporting a 27.3% increase compared to 2020.

Morocco quarterly sales variation
Morocco quarterly sales variation

Brand-wise, this year the leader Dacia (+20.5%) lost 1.8% market share, followed by Renault (+44%), which gained 1.3% share. Peugeot (+59.9%) ended up third -up 1 spot- and gained 1.4% market share.

The most sold model in the country is the Dacia Sandero with 10,158 sales (+13.9%).

Tables with sales figures

In the tables below we report sales for top 10 Brands.

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