Poland 2024. Auto Market Up 22.1% In January


Polish Car Sales in 2024 off to a promising start. January reaches a total of 42,796 new sales (+22.1%). Market leader Toyota increases its lead with a 22.9% market share (+22.7%).

Market Trend and Outlook

The Polish car market in January 2024 grew for the 17th consecutive month, reporting 42,796 new sales (+22.1%).

Looking at cumulative data from January brand-wise, the leader was still Toyota with 9,807 sales (+22.7%), followed by Skoda in second at 4,006 (+11.4%). These two brands together held over 30% market share.

Kia maintained 3rd with 3,066 sales (+16.1%), in front of Hyundai -up 2 spots- in 4th with 2,501 new registrations (+44.2%).

BMW makes up 3 places rankin in 5th place with 2,406 sales (+55.3%), followed by Audi -down 1 spot- in 6th at 2,345 (+26.4%), Volkswagen -down 3 spots- at 1,937 sales (-4.3%) and Mercedes -up 1 spot- with 1,772 (+37.5%).

Renault gained one place ranking in 9th position and accumulating 1,609 sales (+30.4%), while Dacia lost 3 spots into 10th with 1,394 new car registrations (-18.6%).

Looking at specific models the Toyota Corolla was still the best seller with a 44.2% increase in year-on-year sales. The Toyota Yaris Cross ranked in second despite a 9.8% decrease.

Medium-Term Market Trend

In the last decade the Polish market has seen a substantial growth. Between 2010 and 2012 the demand for car passengers was struggling with year-on-year sales falling 12.3% in 2011 and reaching 272,655 by the end of 2012. In 2013 began an uptrend that would continue for 7 years, reaching the all-time high in 2019 at 528,900.

As in most of the world the arrival of the pandemic in 2020 brought great difficulties in the automotive industry, with manufacturers and resellers closing down all over. The Polish car market fell 19.2% that year, dropping to 426,887 cumulative sales.

Fortunately the market recovered immediately after, with 2021 closing at 444,385 sales (+4.1%). The momentum came to a halt in 2022, with the year totaling 419,749 sales, a 6.2% decrease from the prior year. A combination of factors are behind the current industry struggle: the disruption in the global supply chain caused by a lack of raw materials, in particular for the production of microchips and Governments push towards Evs, an expensive alternative for low income consumers.

Although, in 2023 the market reached a total of 475,030 total sales, increasing 13.2% in comparison to the prior year.

Tables with sales figures

In the tables below we report sales for 10 Brands and top 10 Models.

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