Poland 2026. Skoda And BMW Report Gains, Riding On Market’s Expansion

10244

Polish Car Market in 2026 grows steadily. YTD sales up to April 2026 grew by 7.5%, with Skoda and BMW reporting the largest gains at +15.9% and +15% respectively. Despite still showing a trend of expansion, EV share on the total remains very limited.

Economic Environment

2026 Poland’s outlook remains strong, with the economy expected to grow by 3.7 per cent, according to the latest forecasts from the European Bank for Reconstruction and Development (EBRD). This marks an upward revision from earlier projections and follows robust economic performance in 2025, when GDP growth accelerated to an estimated 3.6 per cent, the fastest pace since 2022. The positive outlook is being driven by strong public investment, resilient private consumption, and faster absorption of European Union funds, particularly under the Recovery and Resilience Facility.

Increased spending related to the energy transition, digitalisation, and defence is also expected to support growth. At the same time, inflation has eased significantly, reaching 2.4 per cent by the end of 2025, helping to stabilise household spending and business activity. Despite the favourable outlook, risks linked to weaker export demand and heightened global trade uncertainty could weigh on economic momentum, with growth forecast to slow slightly to 3.0 per cent in 2027.

Automotive Industry Trend and Outlook

After reporting initial losses, the polish car market managed to bounce back around the end of Q1. Continuing on this trend, YTD sales up to April gained 7.5%, reaching 203,229 units sold. 

Brand-wise, the leader was still Toyota (-4%), followed by Skoda in 2nd (+15.9%). These two brands together held a market share of 25.5%.

Volkswagen secured 3rd (+6.2%), in front of BMW -up 3 spots- in 4th with (+15%).

Audi ranked in 5th (-4.1%), followed by Kia -down 2 spots- in 6th (-11.1%), Mercedes -up 1 spot- in 7th (+4.7%) and Hyundai -down 2 spots- in 8th (-14.2%).

Volvo ranked in 9th (+4.2%), followed by Dacia in 10th (+1.6%).

Looking at specific models, reported in the dedicated article, the Toyota Corolla was still the best seller with a 43.2% surge in year-on-year sales. The Skoda Octavia ranked in 2nd while growing 19.7%. 

EV Market Trend and Outlook

Despite showing dynamic growth, the Polish EV sector continues to trail other european economies in EV adoption. YTD sales up to April grew by 218.6% but remained below 2% of the total, highlighting how investrement patterns are shifting but have yet to scale up sufficently

Tesla surged 3 spots into 1st, securing 71.5% of the total, followed by Suzuki -down 1 spot- in 2nd with 22.8% (-9.4%) and by Nissan in 3rd with 3.8% (+0.8%). 

Medium-Term Market Trend

Over the past decade, Poland’s automotive market has shown strong overall growth. From 2014 to 2017, vehicle sales rose steadily, eventually reaching a record 543,324 units in 2019, an increase of 66.2% compared with 2014 levels. As in many countries, the market was heavily affected by the COVID-19 pandemic in 2020, when factory shutdowns and disruptions to dealership activity caused sales to fall by 21.2% to 428,348 units.

A moderate recovery followed in 2021, with sales increasing by 4.5%, although growth weakened again in 2022 (-6.2%) as global supply chain problems, especially semiconductor shortages, constrained production. At the same time, rising vehicle prices, partly linked to the transition toward electric mobility, further reduced affordability for many consumers.

The market regained momentum in 2023 (+13.2%) and continued to expand strongly in 2024 (+16.1%), surpassing pre-pandemic levels with 551,568 new vehicles sold. Growth continued into 2025, when registrations climbed to 597,435 units, marking another record year for the Polish automotive sector.

Despite the broader market expansion, the adoption of electric vehicles has remained relatively slow. Battery electric vehicles accounted for only around 3% of new registrations in 2024, significantly below the European average. The limited uptake has been attributed to several factors, including insufficient charging infrastructure, a lack of competitively priced EV models, and delays in implementing government subsidy programs, all of which continue to constrain wider consumer adoption.

Tables with sales figures

In the tables below we report sales for 10 Brands and top 10 Models.

This content is for members only.
Login Join Now