Romanian Car Market grew 6% in 2024, totaling 151,105 sales. Local Dacia secured spot in Brand and EV rankings, despite losing ground. The EV segment saw one of Europe’s sharpest decline.
Market Trend and Outlook
Real GDP growth in Romania is set to pick up reaching 3.3% in 2024 and 3.1% in 2025, thanks to accelerating private consumption supported by higher real disposable incomes. Financial conditions are expected to ease and public investment to remain robust, but external demand from main EU trading partners is set to be weak in 2024.
Inflation is projected to continue declining, but only gradually, and unemployment is expected to remain broadly unchanged. The general government deficit is set to increase to about 7% of GDP in 2024 and 2025, due to strong growth in expenditure. The debt-to-GDP ratio is forecast to reach 54% in 2025.
Romania’s EV market contracted sharply in 2024, plunging 35.2% to just 6% of total car sales following the removal of government subsidies.
Despite a 51.9% decline, Dacia retained the top spot, followed by Tesla, while Hyundai, Volvo, and MG posted notable gains further down the rankings.
Overall, the Romanian car market grew 6% in 2024, recovering to pre-COVID levels with 151,105 units, though still falling short of the 2019 peak.
Looking at cumulative data up to December 2024 brand-wise, the leader was still Dacia with 44,470 sales (-1.8%) and 29.4% market share, followed by Toyota -up 1 spot- at 12,818 sales (+21.7%) and Skoda -up 1 spot- with 10,612 registrations (+2.3%).
Hyundai -up 2 spots- ranked in 4th with a total of 10,268 units sold (+16.2%), followed by Renault -down 3 spots- at 10,252 (-2.9%), Volkswagen -down 2 spots- at 9,948 (+1.6%) and Ford -down 1 spot- at 6,493 sales (-1.4%).
Mercedes in 8th with 5,431 registrations (+15.8%), in front of BMW at 4,895 sales (+6.1%) and Suzuki closed the Top 10 with 4,435 units sold (-3%).
Looking at specific models, reported in the dedicated article, the Dacia Logan was still the best seller with a 6.3% increase in year-on-year sales, followed by the Dacia Duster in 2nd up 31.4%.
Medium-Term Market Trend
From 2010 to 2013 the Romanian car market fell from 88,969 to 56,939 sales by the end of 2013. In 2014 started a 6 year long uptrend that would end in 2019 at the current all-time high with 161,504 new car passenger registrations.
The arrival of the pandemic in 2020 affected markets all around Europe, with the Romanian one losing 22% and reaching 126,375 sales by the end of the year.
In 2021 car passenger sales continued to fall, ending the year at 121,181 total registrations (-4%). Luckily the Romanian car market in 2022 recovered, with sales growing 6.7% to 129,327. In the following years the Romanian market is going to face issues that are emerging in the automotive industry: the disruption in the global supply chain caused by a lack of raw materials, in particular for the production of microchips and Governments push towards Evs, an expensive alternative for low income consumers.
Tables with sales figures
In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models
