Samoa. Toyota holding over 40% of a marginally negative market

Samoa Vehicles Market

Samoa Car Sales in 2019 reported a negative performance, after the previous year’s robust growth. Indeed, the Full-year reported 424 registrations, down 4.3%. Toyota held over 40% of the market, followed by Ford and Hyundai.

The economy of Samoa has traditionally been dependent on development aid, family remittances from overseas, tourism, agriculture, and fishing. It has a nominal GDP of $844 million. Agriculture, including fishing, furnishes 90% of exports, featuring fish and coconut oil. The manufacturing sector mainly processes agricultural products. Industry accounts for nearly 22% of GDP while employing less than 6% of the workforce. The service sector accounts for nearly two-thirds of GDP and employs approximately 50% of the labour force.

In the 2017 the market registrations reached 389 units, while in the 2018 it surged to 13.9%, ending the year with 443 sales.

In 2019, sales moderately decreased. Indeed, the Full-year reported 424 registrations, down 4.3% from the previous year.

In the competitive landscape, Toyota – which lost 3.8% – maintained over 40% of market share in 2019, while Ford and Hyundai ended respectively at 29% and 26.7%. Indeed, Chevrolet was the only positive brand of the year.

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