Slovakia 2025. Sales Struggle To Stay Afloat, Citroen Defies Downturn

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Slovakia Auto Sales in 2025 struggles to bouce back. Full-year figures dropped by 0.3%, with Volkswagen (+3.3%) and Citroen (+43.2%) being the only brands that defied the downward trend amidst widespread losses.

Economic Environment

Slovakia’s economic outlook points to subdued growth, with real GDP projected at 1.1% in 2026 and 1.8% in 2027, as weaker trade and fiscal tightening weigh on activity. Growth in late 2025 appears modest, with GDP rising 0.3% quarter-on-quarter in Q3 2025, supported mainly by household consumption and stronger use of EU funds for investment.

At the same time, housing investment has weakened, foreign trade has slowed, and business and consumer sentiment remain soft, suggesting limited momentum in the near term. A major broader trend is the economy’s exposure to external demand, especially in the automotive sector, where higher trade barriers and weaker car demand in Europe are creating pressure despite some easing in US tariffs compared with earlier proposals.

Automotive Industry Trend and Outlook

After the postitive performance reported in 2024, Slovakia’s car market struggles in 2025. Full-year sales dropped 0.3% to 93,089 units, with year-on-year change in volume staying below zero throughout most of the year. 

Brand-wise, Skoda maintained leadership with 20.1% (-3.2%), followed by Volkswagen -up 2 spots- (+3.3%) and Kia (-2.9%).

Toyota dropped 2 spots and ranked in 4th (-8.2%), in front of Hyundai which closed the top 5 (-12.1%).

Looking at specific models the Skoda Octavia so far sold the most cars (+0.9%), followed by the Kia Cee’d up 13.1% and 2 spots in year-on-year sales.

EV Market Trend and Outlook

Slovakia’s EV sector experiences steady growth in 2025, despite reporting one of the lowest shares on the total in the EU. Surging 28.3%, new tax reliefs and expanding infrastructure support growth despite the lack of direct purchase incentives. 

Volkswagen was the sector’s leader, up by 22.5%, while Skoda followed in 2nd growing 81.7% and BMW closed the Top 3.

Medium-Term Market Trend

In recent years, Slovakia’s passenger car market has been quite volatile. Early in the decade, annual demand was relatively stable, fluctuating between roughly 71,000 and 75,000 units. From 2014, however, the market entered a sustained six-year expansion, culminating in a record 109,978 units sold in 2019.

That momentum was sharply interrupted in 2020, when the pandemic caused car markets across Europe to contract and Slovakia was no exception. Sales fell by 25.4% to 82,014 units, marking a significant setback from the 2019 peak. The market began to recover in 2021, with sales rising to 84,084 units (+2.5%), and improved again in 2022, increasing by a further 4.2%. Even so, the recovery remained incomplete, as volumes were still well below pre-pandemic levels.

The sector’s slower rebound reflected a mix of pressures, including global supply chain disruptions, shortages of key raw materials and semiconductors, and the rising cost of vehicles amid the policy-driven shift toward EVs, which remain less affordable for many lower-income consumers. In 2023, the market strengthened more noticeably, with total sales climbing to 88,003 units (+11.6% year-on-year). Growth continued in 2024, when passenger car sales rose further to 93,409 units, confirming a broader recovery trend even if the market has not yet returned to its 2019 record.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and 10 Models.

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