Slovenia 2021. Renault Keeps Dropping Sharply, In Market Unable To Progress Effectively

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Slovenian Car market
The 2021 Honda Ridgeline

Slovenia’s Auto market in 2021 rises by just 0.5% with 53,981 sales, reporting a positive first half, followed by a double-digit fall in Q3 and a slow recovery in Q4. Renault (-25.5%) reports the worst performance, losing 4.1% share.

Market Trend

The Slovenian car market this year attempted to recover from the pandemic crash of 2020 and reported a positive performance all year except for a very negative Q3, which lead to an almost neutral yearly performance.

The market has fast recovered after the 2009 crisis and domestic sales have grown uninterruptedly in the 2013-2018 time period, with 2018 light vehicle sales at 74,578 growing at a slower speed compared to previous years, up 5.1%. In 2019, the market was marginally negative, ending the 6 years-series of annual growth, with 71,203 units sold (-4.5%).

Due to the COVID-19 pandemic sales fell in  2020. In fact, 53,694 units have been sold, reporting a decline of 24.6% compared to 2019.

In 2021 the year started positively for the Slovenian market, in fact, in Q1 16,291 units have been sold, reporting a 12.3% increase in sales, while in Q2 sales slowed down slightly, reporting a 9% increase in sales with 14,718 units due to the low volumes in Q2 2020.

In Q3 sales started falling quickly, losing 20.7% with 12,082 units, and gained just 4.1% in Q4 with 10,890 units. 

Indeed, Full-Year sales for 2021 have been 53,981 units, reporting a 0.5% increase compared to 2019.

Slovenia quarterly sales variation
Slovenia quarterly sales variation

Brand-wise, this year the leader Volkswagen (-0.8%) lost 0.2% market share, followed by Renault (-25.5%), which lost 4.1% share and reported the worst performance on the leaderboard. Skoda didn’t gain any share share, but increased sales by 1.2%.  Hyundai remained in 4th place (+7.2%), followed by Peugeot which gained 4.2%.

Kia -up 1 spot- rose 18.9%, followed by Citroen which gained 11.7%, and Dacia which fell 2 spots and lost 12% sales. Closing the leaderboard we have Toyota -up 1 spot- gaining 18.3% this year and Ford entering the leaderboard by jumping 4 spots and reporting the best performance by gaining 50.5%.

The most sold vehicle this year has been the Renault Clio (-32.6%) with 2,627 units sold, followed by the Volkswagen T-Cross, which gained 63.1% registering 1,859 new sales this year. The Skoda Octavia (-5.8%) closes the podium and reports 1,808 new units sold.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models.

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