Turkish Autos Market in 2025 is on the rise. H1 sales gained 5.1%, with Renault overtaking Fiat in 1st. BYD surged into the Top 10 while edging out Togg for EV leadership.
Economic Environment
In 2025, Turkey’s economy is projected to grow by 3.1%, with inflation expected to decline to 31.4% and unemployment to stabilize around 8.8%. While the country has enjoyed robust growth in recent years, sustaining this momentum will be difficult as traditional drivers such as labour force expansion and capital accumulation weaken. Macroeconomic policies have begun to normalize, helping stabilize markets, but continued tight monetary and fiscal discipline is essential to reduce inflation and ensure sustainable growth. Structural challenges remain, including a wide income gap with OECD peers, low productivity, especially in services, and persistently low female labour force participation.
Boosting women’s employment requires expanding early childhood care, reforming family leave policies, and addressing tax disincentives. Climate goals are also at risk as greenhouse gas emissions continue to rise; achieving net zero by 2053 will require carbon pricing, a transition away from coal, and stronger forest and wildfire management. Turkey must further enhance innovation by fostering research-business collaboration, targeting R&D support, and easing regulatory burdens on firms. Upskilling the workforce and improving access to lifelong learning are also key to increasing productivity and addressing skill mismatches.
Automotive Industry Trend and Outlook
The Turkish Vehicle Market continues to recover from the Q1 slowdown, growing 5.1% in H1 of 2025 and reporting 607,593 units sold.
Brand-wise Renault -up 1 spot- became the new leader with a 9.7% share (-9.4%), followed by Fiat -down 1 spot- in 2nd (-26.5%) and Volkswagen -up 1 spot- in 3rd (+11.5%).
Ford -down 1 spot- ranked in 4th (+3.5%), followed by Toyota -up 3 spots- in 5th (+53.4%), Peugeot -down 1 spot- in 6th (+28.6%), and Opel -up 2 spots- in 7th (+23%).
Hyundai -down 1 spot- ranked into 8th (+3.9%), followed by Citroen -down 3 spots- into 9th (-1.9%) and BYD -up 20 spots- closing the top 10 (+1688.3%).
EV Market Trend and Outlook
The Turkish EV Sector is gaining momentum, with a 13.5% share on the vehicles’ total and a year-on-year growth of 117% in H1 of 2025. BYD took the segment by storm, surpassing domestic producer Togg and Tesla and intensifying competition over prices and model offerings.
BYD led the rankings, up 2385.3% and 7 spots, while Togg lost its spot as leader, though it still grew 31.3%. Citroen closed the top 3, losing one spot but rising 299.7%.
Medium-Term Market Trend
Between 2014 and 2016, Turkey’s vehicle market experienced strong growth, with sales rising from 767,681 to 983,729 units, a 28.1% increase. However, from 2017 to 2019, the market declined, hitting a decade-low of 486,809 units in 2019. This drop was largely due to the 2018 economic crisis, marked by lira depreciation, inflation, and high borrowing costs that reduced consumer purchasing power.
In 2020, despite global COVID-19 challenges, Turkey’s auto market rebounded 58.3%, surpassing 700,000 units. The recovery was driven by pent-up demand, government incentives, and a preference shift toward personal vehicles.
The market slightly contracted by 4.6% in 2021, reaching 735,170 units. However, 2023 saw a dramatic 56.9% surge to 1.24 million units, fueled by improved supply chains, dealer promotions, and more accessible credit. In 2024, the market stabilized with modest 0.8% growth.
The EV segment grew rapidly, with sales up 2547% in 2023 and 47% in 2024, driven by new models, better infrastructure, and rising environmental awareness.
Tables with sales figures
In the tables below we report sales for all Brands and top 10 Manufacturers Groups.
