Turkish Autos Market in 2025 expands significantly. Full-year sales grew by 10.6%, with Fiat losing spot on the podium while BYD surge among top models. EVs gained 90.1% to a 17% share.
Economic Environment
In 2025, Türkiye’s economy is projected to grow by 3.6%, supported partly by inventory accumulation earlier in the year, even as tight financial conditions continue to weigh on household demand and confidence. Growth is expected to remain solid at 3.4% in 2026 and strengthen to 4.0% in 2027 as improving financial conditions, recovering real wages and easing interest rates gradually lift private consumption and investment. Trade conditions are a mild headwind: higher tariffs, particularly the 15% US tariff introduced in August 2025, are expected to weaken exports somewhat, though the direct impact should be limited given Türkiye’s relatively small export exposure to the US, while stronger domestic demand is likely to drive faster import growth and a moderately wider current account deficit.
Disinflation is projected to continue, with headline inflation expected to fall substantially and reach around 10% by end-2027, although risks remain skewed upward if policy easing occurs too early or inflation expectations remain entrenched. Fiscal consolidation is expected to narrow the deficit gradually through 2027, supported by measures to broaden the tax base and reduce informality, while monetary policy is projected to remain restrictive in real terms despite rate cuts. Over the medium term, sustaining stronger, more stable growth will depend on maintaining the stabilisation policy mix and advancing structural reforms that improve the regulatory environment, strengthen competition, especially in services, and raise labour force participation and skills.
Automotive Industry Trend and Outlook
The Turkish Car Market continues to recover from the Q1 slowdown, growing 10.6% overall in 2025 and reporting 1,084 million units sold.
Brand-wise Renault became the new leader with a 12.1% share (+11.7%), followed by Volkswagen -up 1 spot- in 2nd (+19%) and Toyota -up 3 spots- in 3rd (+47.5%).
Fiat -down 2 spots- ranked in 4th (-17.6%), followed by Hyundai -down 1 spot- in 5th (+13.3%), Peugeot -down 1 spot- in 6th (+11%), and Opel in 7th (+6.2%).
Citroen -up 2 spots- ranked into 8th (+10.6%), followed by BYD -up 18 spots- into 9th (+446.4%) and Skoda -down 1 spot- closed the top 10 (+3.1%).
EV Market Trend and Outlook
The Turkish EV Sector is gaining momentum, with a 17% share on the vehicles’ total and a year-on-year growth of 90.1% in 2025. Hitting new sales record, the country is now among the largest EV markets in Europe, among to lower costs and greater mobility needs.
BYD led the rankings, up 455.1% and 7 spots, while Togg, despite rising 29.4% into 2nd, lost leadership spot. Tesla ranked in 3rd while growing 173.2%.
Medium-Term Market Trend
Between 2014 and 2016, Turkey’s vehicle market experienced strong growth, with sales rising from 767,681 to 983,729 units, a 28.1% increase. However, from 2017 to 2019, the market declined, hitting a decade-low of 486,809 units in 2019. This drop was largely due to the 2018 economic crisis, marked by lira depreciation, inflation, and high borrowing costs that reduced consumer purchasing power.
In 2020, despite global COVID-19 challenges, Turkey’s auto market rebounded 58.3%, surpassing 700,000 units. The recovery was driven by pent-up demand, government incentives, and a preference shift toward personal vehicles.
The market slightly contracted by 4.6% in 2021, reaching 735,170 units. However, 2023 saw a dramatic 56.9% surge to 1.24 million units, fueled by improved supply chains, dealer promotions, and more accessible credit. In 2024, the market stabilized with modest 0.8% growth.
The EV segment grew rapidly, with sales up 2547% in 2023 and 47% in 2024, driven by new models, better infrastructure, and rising environmental awareness.
Tables with sales figures
In the tables below we report sales for all Brands and top 10 Manufacturers Groups.
