USA. 2019 moderately declined while Ford & Chevrolet lost terrain

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USA Vehicles Sales
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USA vehicles sales in 2019 maintained the recent years’ moderately declining trend, but keeping the total registrations above 17 million units. Indeed, the full year ended with 17.076.024 units sold, down 1.5% from the previous year. Ford and Chevrolet kept losing terrain, ending at the lower market share in the decade.

Economic Environment

U.S. Economic growth notched higher in the third quarter, this was largely due to a private inventory restocking and the underlying narrative of a gradual slowdown was still present. This story appears to have been no different in the fourth quarter. Particularly, household spending likely softened slightly given the weaker retail sales outturn in October–November.
That said, robust job gains in the same period and still-elevated consumer confidence should have prevented a sharper moderation. Meanwhile, although business investment is forecast to rebound in Q4, it was likely lackluster given the uncertain trade environment, while the inventory buildup in Q3 should reverse in Q4.

Market Trend

Following the sharp 2008 crisis with created a very collapse to the US vehicles market, with Chrysler group saved by the merge with Fiat and General Moors rescue by the government credit, in the 2011 the market has taken a long recovery way and grew up from 10.5 million (2010) to the all time new record, hit in the 2016 with 17.5 million.

The change in the White House guest and the new protectionist policy, with initial economy boom due to the sharp tax cut, did not benefit the sector and in the last two years the market has moderately lost, down to 17.23 million in 2017 and then to 17.34 million in the 2018.

In 2019 the moderately declining trend was still in place, but the market managed to remain above 17 million units sold. Indeed, the full year ended with 17.076.024 units sold, down 1.5% from the previous year.

The market leader, Ford, is progressively losing share. In this decade the peak was in the 2013 with 15.4% after which any year Ford lost points up to 13.7% in 2018 and holding 13.4% in 2019.

The second, Toyota, is almost stable fluctuating between 12% and 13% with 2019 actually at 12.2% while the third, Chevrolet, is declining. From a peak in 2011 at 13.9% it ended the 2019 at 11.5%.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models

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