ASEAN Best Selling Cars Ranking in 2025. While the Toyota Hilux remained the leader, it reported losses of 18.6%. The Isuzu D-Max was hit the hardest, slipping from 3rd into 8th, down by 34.9%.
Association of Southeast Asian Nations (ASEAN) is an economic free trade area in South Asia, including the following nations: Thailand, Philippines, Vietnam, Indonesia, Malaysia, Brunei, Laos, Myanmar, and Cambodia.
Considering 2025 data for the best selling models in the ASEAN vehicle market, the locally-produced Toyota Hilux stayed at the top, with a 4.6% share despite losing 18.6%. The Perodua Myvi ranked 2nd, growing 2% and with a 4.3% share, while the Honda HR-V rose 2 spots into 3rd despite falling 4%. The Honda City also moved up 2 spots while losing 7.3% and the Toyota Vios closed the top 5 slipping 1 spot into 4th (-16.6%). Notably, the Isuzu D-Max dropped 34.9% from 3rd into 8th.
Tables with sales figures
In the tables below we report sales for all top 50 models.
