Austria. In 2019 the market kept declining

Austrian Car Sales

Austrian Car Sales in 2019 continued the marginal declining trend. Indeed, Full-year sales have been 329.628 (-3.5%). Volkswagen kept leading with 16% of market share, while Seat entered the market podium, up 5.6%.

Economic Environment

Austrian economy grew at a meager pace in the third quarter and likely remained on a weak footing in the fourth quarter. In Q3, the economy expanded at the joint-softest pace since Q1 2015 due to weaker private consumption and fixed investment. More positively, public consumption growth accelerated, while the external sector continued to support economic growth as exports outpaced imports.

Turning to Q4, the manufacturing PMI showed that the sector remained in contraction in October—likely owing to weakness in Germany’s industrial sector—while business confidence moderated markedly in the same month. Moreover, consumer sentiment remained entrenched in pessimistic territory in October as households’ views on the economic situation in the year ahead remained downbeat.

Market Trend

Austrian vehicles market is resilient to crisis and mature and in recent years has shown one of the most stable trend in Europe. After reaching a peak of  353.596 units (+7.3%) in 2017, the market went marginally down (-3.3%) in 2018, registering 341.832 units.

The 2019, according to data released by the local Association of Car Manufacturers, held the previous year’s negative trend. Indeed, Full-year sales have been 329.628 (-3.5%).

In the competitive arena, despite having lost more than 2 points of share in the last decade, Volkswagen was still the market leader, with a significant gap from the followers. Indeed, Volkswagen closed the year with 16% of market share.

Skoda – growing from 4.9% of share in 2010 to 8.3% – held the second place, ahead of Seat, which gained 2 spots from the previous year.

Tables with sales figures

In the tables below we report sales for all Brands and top 10 Models.

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