Austria 2020. Audi hold successfully (-12.7%) in market down 24.5%

Austria car market
The 2021 Audi SQ5 TDI

Austrian auto market in 2020 falls by 24.5% as the pandemic and lockdowns affect sales. Full-Year sales have been 248.740. Audi registers the top 10 hold and enters the leaderboard while Opel plummets by losing 43.7% sales.

Market Trend

The Austrian car market has been hit in 2020 by the world-wide COVID-19 pandemic, which has impacted sales significantly.

The market is resilient to crisis, mature, and in recent years has shown one of the most stable trends in Europe. After reaching a peak of 353.596 units (+7.3%) in 2017, the market went marginally down (-3.3%) in 2018, registering 341.832 units and kept the same trend in 2019 with 329.363 sales.

After starting the year with a slight negative trend (-9.1%), the market collapsed in March as the virus struck and registered the sharpest drop in sales this year when sales declined by 66.7%. In the following months, the market remained down in double-digits until September (+5.3%), which was one of the only 2 months of growth this year with December (+4.8%). 

Indeed, Full-Year sales for 2020 have been 248.740, reporting a decline of 24.5% compared to 2019.

Austria monthly sales variation 2020
Austria monthly sales variation 2020

Brand-wise, this year the leader Volkswagen (-27.2%) lost 0.6% market share, followed by Skoda (-13.5%), which gained 1.2% share. Seat gained 0.4% share, falling 19.7%.  BMW reached 4th place and reported a loss of 17.4%, overtaking Ford which lost 27.6%.

Renault lost 23.9%, followed by Hyundai (-22.6%) -up 1 spot- and Mercedes -up 1 spot- which lost 14.8%. Closing the leaderboard we have Audi entering the leaderboard by reporting the top 10 hold and losing 12.7% and on the other hand Opel falling 3 spots and reporting the worst performance by losing 43.7% sales.

Tables with sales figures

In the tables below we report sales for all Brands and top 10 Manufacturers Group.

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