Bermuda 2017. That’s the land of Kia

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Bermuda vehicles
Citroen-e-Mehari-2018

Bermuda vehicles market is fueled by rent a car and tourism business, which account 28% of the national GDP. In the 2017 the market hit the all time record with 1.380 sales, up 5.5%. Kia dominates with over 50% of market share.

As with most islands, the major turning point in Bermuda’s economy was the switch from an agricultural economy to one based in the tourist trade. Bermuda now offers a wide range of tourist-friendly options year round and benefits from its proximity to the U.S. mainland.  Over 360 thousand visitors travel to the island each year to relax in resorts, relax at the beaches, and tour the sites.  Many thousands of vacationers arrive from the United States.  Not surprisingly, tourism is one of Bermuda’s largest industries (28 percent of Bermuda’s Gross Domestic Product can be attributed to the tourism industry).

Domestic vehicles market is small, with just few units over the thousand and is fueled by tourism and rent cars. Record volume was hit in the last two years, with 2017 sales at 1.380 units, up 5.5% from the previous year.

At brand-wise, the market is literally dominated by the Korean Kia, which hold over 50% of market share last year, ahead of Toyota and Hyundai.

Tables with sales figures

In the tables below we report sales for Top Brands

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