Brazil 2017. Market up 9.2%. Chevrolet dominates

Brazil Vehicles Market 2017

Brazil Vehicles Market in the 2017 has started to recover after the prolonged crisis. The year ended with sales up 9.2% and the 2018 outlook is positive. Chevrolet dominates the market with over 18% of share, while Jeep was the star of the year.

A pickup in household consumption and an improvement in investment kicked the economic recovery into a higher gear in Q3. Low interest rates, recovering business sentiment and stronger dynamics in the labor market are buttressing activity.

Leading data for Q4, moreover, continues to point towards a steadily improving economy. The manufacturing PMI hit a multi-year high in November, and both consumer and business confidence rose in the same month.

While the economy is finally growing after the worst recession in its modern history, many challenges lie ahead, and severe macroeconomic imbalances need to be addressed.

Brazilian vehicles market fell from a record of 3.6 million in the 2012, when ranked as 4th globally, below the 2 million in the 2016 with a vertical unprecedented and unexpected fall, originated by the awful National Automotive Plan issued in the 2013 added by economic, social and political crisis. Having bottomed out in the Q1 2017, the market has just approached a new positive path.

According to data reported by the Anfavea, the Brazilian Association of Car Manufacturers, despite still bad news from the political, economic and social landscape, in the full year 2017 light vehicles market improved 9.2% at 2.172.452 sales. Outlook for the 2018 is positive again and the recovery will continue.

At brand-wise, on top of the list there is a shining Chevrolet with 2017 sales at 394.150 sales (+14.0%) and 18.1% of market share.

In second place Fiat with 291.352 vehicles (-4.5%) followed by Volkswagen with 272.081 (+19.1%).

Since October Ford has gained a place ending the year with 206.797 units sold (+14.7%) outpacing Hyundai, 5th with 201.973 units (+2.1%). Behind, Toyota with 190.002 sales (+5.4%), Renault with 167.188 (+11.4%), Honda with 131.106 units (+7.0%), a shining Jeep with 88.208 (+49.4%) and in 10th place Nissan with 78.821 (+29.4%).

Thanks to the Q3 data, General Motors has taken the leadership among Manufacturers overtaking FCA.

At model wise, the best-selling models year to date has been the Chevrolet Onix with 188.660 units (+23.0%) followed by the Ford Ka with 120.307 (+18.8%) and the Hyundai HB20 with 105.539 (-12.3%).

Updated statistics on the Top 100 models ranking are available here.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models

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