Canada 2021. Nissan Rises In Double-Digits In Market Unable To Grow

The 2023 Nissan Z
The 2023 Nissan Z

Canada’s Auto market in 2021 falls by 1.1% with 1.64 million sales, reporting a strong first half, followed by a double-digit fall in the second part of the year. Nissan reports the best performance this year, gaining 12.2%.

Market trend

The Canadian car market this year attempted to recover from the pandemic crash of 2020 and reported a very promising performance in the first half, followed by another double-digit fall in the second half.

Following an impressive series of 8 consecutive growth, the Canadian domestic light vehicles market in 2017 braked the 2 million units milestone, hitting the current all-time record and entering the club of the top 10 largest global vehicle industries.

However, such an outstanding level was not maintained in 2019 (-3.7%) and the market entered in a moderately declining phase after having declined 2.2% in 2018.

Due to the COVID-19 pandemic sales fell in  2020. In fact, sales have been 1,656,775, reporting a decline of 14.2% compared to 2019.

In 2021 the year started positively for the Canadian market, in fact, in Q1 379,135 units have been sold, reporting a 15.4% increase in sales compared to Q1 2020, while in Q2 sales started growing even quicker, reporting a 53.4% increase in sales with 468,795 units due to the low volumes in Q2 2020.

In Q3 sales started falling in double-digits again, losing 11.7% sales with 443,167 units, and kept falling 33.3% in Q4 with 347,243 units.

Indeed, Full-Year sales for 2021 have been 1.64 million, reporting a 1.1% decrease compared to 2020.

Canada quarterly sales variation
Canada quarterly sales variation

Brand-wise, this year the leader Ford (+1.7%) gained 0.4% market share, followed by  Toyota (+1.3%), which gained 0.3% share. Honda fell 10.5%, followed by  Hyundai which remained in 4th place (-4.8%), followed by Chevrolet which lost 16.3%.

Nissan reached 6th position and reported the best performance by gaining 12.2%, followed by GMC which rose 2 spots and gained 2.1%, and Kia which fell 1 spot and lost 7.2% sales. Closing the leaderboard we have Ram -down 3 spots- losing 12.2% this year and Mazda losing 10.3%.

The most sold vehicle this year has been the Ford F-Series (-9.5%) with 116,402 units sold, followed by the Ram Pick-up, which lost 12.2% registering 73,477 new sales this year. The Toyota RAV4 (-8.9%) closes the podium and reports 61,933 new units sold.

Tables with sales figures

In the tables below we report sales for all Brands, 10 Groups and 10 Models.

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