Ireland 2021. Market Keeps Growing Effectively While Nissan Struggles

The Irish car market
The 2021 Nissan Kicks

Irish Car market in 2021 rises by 18.6% with 105,131 sales, reporting very positive performance all year, except for Q1. Nissan was the only brand to report a fall in sales in the leaderboard, losing 7.7%.

Market Trend

The Irish car market this year recovered in double-digits from the pandemic crash of 2020 and was falling slightly only in Q1.

Irish Automotive industry scored a strong recovery since 2014, both in the car and light commercial segments, reaching in 2016 a peak of 146,602 registrations, which has become the highest level of the entire decade. Indeed, in the following years, the market embarked on a negative pathway, losing 10.4% in 2017 with 131,336 cars sold and moderately declining (-4.2%) in 2018.

The reason for this negative trend can be found looking at the UK environment, where a drop in demand in an uncertain Brexit context has made Ireland full of zero-km sales while blocking the local new car market. The market was even worse in 2019, signing the third consecutive year of decline, ending with 117,100 units (-6.7%).

Due to the COVID-19 pandemic sales fell in  2020. In fact, 88,324 units have been sold, reporting a decline of 24.6% compared to 2019.

In 2021 the year started negatively for the Irish market, in fact, in Q1 48,175 units have been sold, reporting a 3.6% decrease in sales compared to Q1 2020.

In Q2 sales started growing extremely quickly, reporting a 412.3% increase in sales with 15,877 units due to the incredibly low volumes in Q2 2020, while in Q3 sales kept growing, gaining 16.3% sales with 36,887 units, and in Q4 sales kept gaining 10% with 4,192.

Indeed, Full-Year sales for 2021 have been 105,131, reporting a 18.6% increase compared to 2020.

Ireland quarterly sales variation
Ireland quarterly sales variation

Brand-wise, this year the new leader Toyota (+30.3%) gained 1.1% market share, overtaking Volkswagen (+18.5%), which did not report a variation in share. Hyundai gained 0.9% share, rising 30.4%.  Skoda remained in 4th spot (+21.7%), followed by Ford which gained 9.8%.

Kia jumped 1 spot and gained 26%, followed by Peugeot (+14.1%) and Nissan, which was the only brand to report losses, falling 7.7%. Closing the leaderboard we have BMW -up 3 spots- which registered the best performance by gaining 42.1% this year and Audi gaining 15.9%.

The most sold vehicle this year has been the Hyundai Tucson (+67.5%) with 5,484  units sold, overtaking the Toyota Corolla, which gained 17.8% registering 4,365 new sales this year. The Toyota Yaris (+41.3%) closes the podium by jumping 7 spots and reports 2,706 new units sold.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models

This content is for members only.
Login Join Now