Italy. In 2014 sales up 4.5% and Jeep is booming

178
Italian vehicle market
Jeep-Renegade_2015

Jeep a rising star in Italian vehicle market while Alfa Romeo is asphyxiated and December 2014 confirmed the trend with Jeep jumped in 15th place, +400% launching the new Renegade and Alfa Romeo collapsing in 19th place.

In December 2014 according to data released by UNRAE, the Italian Association of Cars Importers, total new Car Passengers sold in Italy have been 92.974, up 2.9% compared with the correspondent month last year.

Full Year 2014 sales in Italy have been 1.357.061, up 4.5% from the correspondent period last year.

Following seven year of consecutive decline, finally the market was up, fueled for demand on leasing and fleet market, while private consumer demand was negative again.

Despite the launch of new 500X, Fiat ended the year with an awful share of 18.5% with 17.231 retails, -3.7% from the correspondent month last year.

Behind, Volkswagen sold 7.261 units (-5.2%) while Renault roared with a +30.0% of sales at 6.155, outpacing Ford (just for this month).

Thanks to the Renegade launch Jeep jumped in 15th place improving 406.1% (from a really low base) at 2.308 sales while Alfa Romeo is giving away and in December ranked only 19th with 1.802.

Looking at the report on Car Groups, the December leader was FCA with 25.128 registrations and 27.0% market share, ahead of Renault-Nissan with 13.2% and Volkswagen Group with 12.3%.

As far as model ranking report, the Fiat Panda was the leader with 7.315 sales (+7.8%) followed by Fiat Punto with 4.421 (+14.7%) and Lancia Ypsilon with 3.388 (-7.0%).