Malaysia. In 2019 Proton gained the 2nd place while Perodua held over 40% of the market

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Malaysian Vehicles Market
Honda-Jazz-2018

Malaysian Vehicles Market in 2019 has reported a stable performance. Indeed, the full-year ended with 592.666 registrations, improving just 1% from the previous year. The leader Perodua held over 40% of share, while Proton jumped in 2nd place.

Economic Environment

Malaysian economy likely lost more steam in the fourth quarter after slowing to the joint lowest reading in three years in the third. The merchandise export slump continued in November, albeit at a softer pace, on declining electronic and petroleum shipments. Meanwhile, the unemployment rate ticked up in November and private credit growth fell to an over one-decade low in October–November, boding poorly for household consumption.

Turning to the 2020, India’s recent decision to curb refined palm oil imports from Malaysia over a political rift could deal a blow to the already fragile external sector. Indian demand accounts for nearly a quarter of all palm oil exports.

Market Trend

Malaysian vehicles market grew up uninterruptedly from 2012 to 2015 hitting the all-time record with 666.745 units, before to decline in the 2016 at 583.219 and again in the 2017. In 2018 the market stared recovering, registering 598.742 units (+3.8%), pushed by the temporary removal of the 6% Goods and Services Tax (GST) on all car purchases since June.

In 2019, according to data released by the Malaysian Automotive Association, the market was stable. Indeed, the full-year ended with 592.666 registrations, improving just 1% from the previous year.

In the competitive landscape, the market leader Perodua kept improving its market share year-by-year, gaining near 10 points of share during the last decade. Indeed, the Malaysian brand ended with over 40% of market share.

After having crumbled from 27.3% of share in 2011 to 10.8% in 2018, Proton (in second position) ended at 16.9% thanks to an astonishing performance (+54.7%). The follower, Honda, reproted a double-digit drop and closing the year with 14.4% of share.

Service Solutions

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Rank 2019Rank 2018BrandSales 2019Sales December+/- YTDShare 2019Share December
11Perodua240.34118.3575,8%40,55%34,17%
24Proton100.18311.11754,7%16,90%20,69%
32Honda85.4187.235-16,5%14,41%13,47%
43Toyota69.0918.0465,4%11,66%14,98%
55Nissan21.2392.124-25,8%3,58%3,95%
66Mazda11.651901-27,4%1,97%1,68%
77Mercedes10.5351.176-21,7%1,78%2,19%
88BMW9.300465-22,6%1,57%0,87%
99Isuzu8.9831.193-19,6%1,52%2,22%
1010Mitsubishi8.140775-12,1%1,37%1,44%
1111Volkswagen5.559598-20,6%0,94%1,11%
1212Hino5.520500-5,0%0,93%0,93%
1313Kia3.432233-39,3%0,58%0,43%
1414Subaru2.864138-44,7%0,48%0,26%
1515Hyundai2.256171-23,5%0,38%0,32%
1617Peugeot1.897142-17,6%0,32%0,26%
1716Mitsubishi Fuso1.841160-20,2%0,31%0,30%
1819Renault1.2187820,7%0,21%0,15%
1918Mini1.14291-4,8%0,19%0,17%
2021Scania49234-12,5%0,08%0,06%
2122Volvo Trucks478416,9%0,08%0,08%
2220UD Trucks44692-34,0%0,08%0,17%
2323Porsche367427,3%0,06%0,08%
2429Foton121100,02%0,02%
2527JAC6163,4%0,01%0,01%
2626King Long553-53,4%0,01%0,01%
2724Mercedes Trucks33--88,8%0,01%0,00%
2825Chevrolet3--98,7%0,00%0,00%

Rank 2019Rank 2018GroupSales 2019Sales December+/- 2019Share 2019Share December
11Perodua240.341183575,8%40,38%34,17%
24Geely Group100.1831111754,7%16,83%20,69%
32Honda Motor85.4187235-16,5%14,35%13,47%
43Toyota Group74.61185464,6%12,53%15,91%
55Renault Nissan Alliance30.5972977-21,3%5,14%5,54%
67Mercedes Daimler12.3761336-21,5%2,08%2,49%
76Mazda11.651901-27,4%1,96%1,68%
88BMW10.442556-20,9%1,75%1,03%
99Isuzu Motors8.9831193-19,6%1,51%2,22%
1011Volkswagen Group6.418674-18,8%1,08%1,25%

Rank 2019Rank 2018ModelSales 20192019 VarDecember SalesDecember var
11Perodua Myvi81966-0,2%7010-2,2%
22Perodua Axia67267-5,0%2346-60,2%
34Perodua Bezza45656-8,5%4200-50,3%
49Proton Saga3814490,2%1544-46,2%
5Perodua Aruz30115415
66Honda City27367-16,0%269291,5%
75Honda HR-V26513-25,0%2801
839Proton X70263311070,3%1031415,5%
98Proton Persona218764,0%976639,4%
107Toyota Vios21322-5,0%1986-55,2%