Moroccan Vehicle Market in 2024 grew 12.8%, reaching 179,013 units, the highest level in the last years. EV market booms, becomes the largest in the continent.
Market Trend and Outlook
Morocco’s economy is projected to grow by 4.1% in 2025 and 3.8% in 2026, driven by rising household consumption, strong industrial production, and expanding tourism, despite ongoing drought challenges. Inflation has slowed significantly in 2024 due to lower energy prices but is expected to see a slight uptick after April 2025 as butane gas subsidies are gradually withdrawn.
Foreign direct investment surged by 50.7% in early 2024, fueled by new investment incentives and the development of an EV battery manufacturing ecosystem, while export growth remained strong at 5.5%. Monetary policy easing is expected to continue, with the central bank gradually lowering interest rates, while fiscal consolidation aims to reduce the budget deficit from 4% in 2024 to 3% by 2026.
Morocco’s EV market surged 744.4% in 2024, capturing a 2.16% share and positioning the country as a leader in EV adoption for the African continent.
Citroën took the top spot, followed by BYD in 2nd. Dacia closed the podium, falling 2 spots into third.
Overall, the Moroccan vehicle market grew 12.8% to 170,013 units, marking its highest peak in recent years.
Looking at cumulative data up to December 2024 brand-wise, Dacia was still the leader with 39,331 sales (+16.3%), followed by Renault at 25,705 (+7.1%), Hyundai at 14,475 (-5.3%) and Peugeot at 11,012 (-14%).
Volkswagen secured 5th place with 10,424 sales (+16%), in front of Citroen -up 1 spot- at 8,924 (+53.8%), and Opel -down 1 spot- at 8,777 (+11.6%).
Kia -up 1 spot- moved to 8th spot with 6,517 registrations (+18.1%), followed by Toyota -down 1 spot- with 6,135 (+7.5%), and BMW -up 4 spots- closing the Top 10 with 5,482 new registrations (+60.4%).
Looking at specific models the Dacia Sandero was the best seller in the rankings while gaining 27.6% in year-on-year volume, followed by the Dacia Logan up 37.5%.
Medium-Term Market Trend
The Moroccan light vehicle market from 2010 to 2014 fluctuated between 105,079 in 2010 and a peak of 118,438 in 2012. In 2015 started a positive trend that would continue until 2018 where sales ended at 159,317. In 2019 light vehicle sales began to fall down to 154,174.
The negative momentum continued into 2020 with the market falling 19.0% to 124,829, partially due to the arrival of the pandemic.
Luckily the light vehicle boomed in 2021 reaching the current all-time high at 175,435 (+40.5%). The market rebounded in 2022 and registrations are projected to fall 5.0% to 166k by the end of the year. A combination of factors are behind the current industry struggle: the disruption in the global supply chain caused by a lack of raw materials, in particular for the production of microchips and Governments push towards Evs, an expensive alternative for low income consumers.
Tables with sales figures
In the tables below we report sales for top 10 Brands.
