New Caledonia 2017. Ford leader in a flat market

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New Caledonia Cars Sales improved a little in the 2017 breaking the negative trend started in the 2013. The top seller was again Ford but the competitive landscape has not a clear leader, with several brand at the same level of sales.

Vehicles market in recent year has lost steam declining from the 11.059 units sold in the 2012 at the 8.410 in the 2016. During the 2017 consumer demand was stable and the year ended with a little recovery, up 1.6% at 8.544 units.

Sales 2012Sales 2013Sales 2014Sales 2015Sales 2016Sales 2017Sales 2018 e
Car+LCV11.0599.9349.9269.1008.4108.5448.741

2012 Var2013 Var2014 Var2015 Var2016 Var2017 Var2018 var e
Car+LCV-5,7%-10,2%-0,1%-8,3%-7,6%1,6%2,3%

Brand wise, the leader was Ford  with 906 sales (-4.0%) ahead of Dacia with 894 (+6.2%), Toyota with 781 (+19.2%), Peugeot with 775 (+3.6%), Citroen with 698 (+32.7%) and Renault with 665 (+0.6%).

Rank 2017Rank 2016BrandSales 2017Sales 2016Variation 2017Share 2017Share 2016
11Ford907945-4,0%10,6%11,8%
22Dacia8948426,2%10,5%10,5%
35Toyota78165519,2%9,1%8,2%
43Peugeot7757483,6%9,1%9,3%
56Citroen69852632,7%8,2%6,6%
64Renault6656610,6%7,8%8,3%
79Hyundai49336734,3%5,8%4,6%
87Nissan4484323,7%5,2%5,4%
98Kia326403-19,1%3,8%5,0%
1010Suzuki288292-1,4%3,4%3,6%
1111Subaru2862821,4%3,3%3,5%
1213Volkswagen28118254,4%3,3%2,3%
1312Isuzu264281-6,0%3,1%3,5%
1416Mazda22213959,7%2,6%1,7%
1517Fiat16912040,8%2,0%1,5%
1619Mitsubishi1649180,2%1,9%1,1%
1714Chevrolet145168-13,7%1,7%2,1%
1815Mercedes144151-4,6%1,7%1,9%
1923Dodge846627,3%1,0%0,8%
2018BMW74109-32,1%0,9%1,4%
2121Audi7177-7,8%0,8%1,0%
2225Land Rover61601,7%0,7%0,7%
2324Jeep5363-15,9%0,6%0,8%
2427Iveco462864,3%0,5%0,3%
2522Mini4367-35,8%0,5%0,8%
2620Great Wall4288-52,3%0,5%1,1%
2726Porsche30293,4%0,4%0,4%
2828Opel2527
2932Alfa Romeo1815
3030DS1720
3135Jaguar121
3231BYD1019
3329SsangYong325
3334Honda37
3436Lexus2-

Rank 2017Rank 2016Sales 2017Sales 2016Variation 2017
11Dacia Duster484485-0,2%
22Ford Ranger411419-1,9%
33Toyota Hilux3833693,8%
45Peugeot 2082772712,2%
44Ford Fiesta277333-16,8%
56Isuzu D-Max257265-3,0%
642Citroen C325345462,2%
77Dacia Sandero24220120,4%
838Hyundai Creta22751345,1%
98Nissan Navara22620013,0%
1012Renault Clio18413437,3%