In 2014 New Zealand Vehicles Market hit the New All-time record sales, entering in the Top 50 Global car market ranking. After 32 years, Toyota Hilux lost LCVs leadership overtaken by the Ford Rangers.
In December 2014 according to data released by M.I.A., the Motor Industry Association of New Zealand, total new Light Passengers sold have been 9.446, up 10.2% compared with the correspondent month last year.
This was the 37th year on year growing month, the longest winning series actually in place in the entire global car market.
Full Year 2014 sales in New Zealand have been 123.686, up 10.6% from 2013, hitting the new all-time record volume.
All people here are very happy, starting from our friend Mr. David Crawford, the Chief Executive Officer of the Motor Industry Association, that declared:
“Within this year’s record total, several other records were broken. The first of these is the most number of commercial vehicles sold in any one year of 36.662 units which overtook the previous record set in 2013.
The second was the closely fought battle in the sales of utes, with the Ford Ranger ending the Toyota Hilux’s incredible 32 year run as the bestselling ute in New Zealand.
There were 6,330 Ford Rangers sold during the year with the Toyota Hilux coming in second with 5,774 sales, a margin of 556 units in favour of the Ford Ranger.
The third record is the percentage of sales comprised of SUV’s which grew to 29% (37,013 units) of total new vehicle registrations”
In December Toyota has sold 2.472 vehicles with a full year record volume of 24.711 (+4.2%) with share at 19.8%.
The second place was taken by Ford with December sales at 1.131 (-8.8%) and full year sales at 14.057 (+9.6%).
Third was Holden with 1.018 sales (-11.5%) with cumulative data at 13.455 (+15.5%).
As far as the Car Groups performance and ranking, the December leader was Toyota with 26.6% market share, ahead of Ford with 12.0% and GM with 10.8%.
As far as Best-selling models ranking, the Toyota Corolla was again on top with 773 sales (+8.6%) ahead of Ford Ranger with 704 (+22.9%) units and Toyota Hilux with 438 (-4.4%).