Norway 2017. Tesla up 143% in a market up for the 5th year

Norway Cars Market

Norway Cars Market hit in the 2017 the 3rd highest sales level ever, keeping the fast process to renovate vehicles with traditional combustion with AFVs, actually at 50% of the mix. The leader, Volkswagen, struggles while Tesla and Volvo are the 2017 winners.

Norway’s economy performed well in the third quarter and is on track to round off a solid year for growth this quarter, despite a contraction in industrial production in October. On 22 November, the minority government and opposition political parties reached a deal to secure passage of the 2018 budget bill in parliament. The deal left the originally projected fiscal surplus largely unchanged, with higher-than-expected taxation (including on CO2 emissions and sugar-containing products) and spending balancing each other out.

Norwegian vehicles market deeply changed in recent year by the decision to boost zero emission vehicles sales and the introduction of a medium terms incentive policy with EV fiscal cost at zero, including VAT and final price for consumers almost equivalent between a traditional combustion and AFV one. The result is the fast replacement of petrol based vehicles with the Hybrid or Electric cars, which have now achieved a monthly sales mix very over 50%.

Pushed by the need to renovate the circulating park, the domestic market is growing without a break since 5 years and the 2017 just ended with a new all time record. Indeed according to data released by the Opplysningsrådet for Veitrafikken AS,  2017 figures report 158.670 car passengers and 35.838 light commercial vehicles, respectively up 2.6% and down 0.5% from the previous year. 2018 Outlook is unchanged and the market is expected to keep growing by 4%.

At brand wise, the leader since years is Volkswagen and the position was confirmed in the 2017 albeit losing 12.9% of sales at 23.212 with a market share of 14.6%.

Thanks to the Hybrid line up, Toyota stands as second with 18.000 sales (+3.1%) ahead of BMW, in the highest ranking worldwide, third with 13.119 units (+8.4%).

Ending an amazing year, Volvo landed in 4th place with 11.750 sales (+33.9%) ahead of Mercedes with 10.625 (+17.6%),  Skoda with 9.042 (+16.3%), Tesla with 8.460 (+143%) and Audi with 7.673 (+0.3%).

The top model was the Volkswagen e-Golf with 6.639 sales (+41%). In second place the BMW i3 with 5.036 sales (+27.4%), followed by the Toyota RAV4 with 4.821 (-2.7%).

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and Top 10 models.

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