Paraguay 2015. Sales dropped down 20%

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Paraguay Vehicles Sales in 2015 dropped down 20% at the lowest level out of the last five years. Kia on top of the list gained share while Toyota outpaced Hyundai in second place. The Hilux was best seller.

Country Outlook

Thanks to high levels of Government spending, particularly in the construction sector, Paraguay’s economy has held up against a backdrop of a Latin American slowdown and grew 3.0% last year.

However, it will be challenging to sustain this resilience as 85% of Paraguayan exports are destined for regional markets, mainly Brazil and Argentina, both of which are undergoing economic turbulence and are facing a high degree of uncertainty looking ahead.

Argentina’s new Macri-led government has signaled that it is more willing than the previous administration to open up negotiations with Paraguay over a jointly operated hydroelectric dam that had been the source of bitter relations between the two countries in the past.

Market Outlook

Following the record sales scored in the previous market and despite a growing GDP, the new vehicles sales in the 2015 dropped down at the lowest level in the last five years.

Indeed, according to data released by the CADAM(the Local Association of Car Manufacturers), the total new Light Passengers Vehicles sold in Paraguay have been 24.559, down 20.0%% from the previous year.

Over 31% of market share was held by Koreans brand with Kia market leader with 5.349 sales (-11.6%) and a solid 21.8% of market share and Hyundai third (down 1 spot) with 2.521 sales (-48.3%). Toyota was in the middle, ranking second with 3.178 sales (-25.1%).

As far as best-selling models ranking, the leader was again the pick up Toyota Hilux with 2.083 sales (-31.6%) ahead of the Kia Rio with 1.641 (-16.7%) and the Kia Picanto with 1.078 sales (-32.6%).

Below, you can sort our interactive tables to see data regarding Brands and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will report year to date data updated.

Rank 2015Rank 2014Brand201520142015 VarShare 2015
11Kia5.3496.052-11,6%21,8%
23Toyota3.1784.241-25,1%12,9%
32Hyundai2.5214.874-48,3%10,3%
44Chevrolet2.4032.443-1,6%9,8%
55Volkswagen1.4022.326-39,7%5,7%
67Fiat1.18197321,3%4,8%
76Nissan1.0501.240-15,3%4,3%
89Suzuki792804-1,5%3,2%
98Isuzu787832-5,4%3,2%
1022ChangAn544206163,9%2,2%
1111Mercedes453540-16,2%1,8%
1210Ford438608-28,0%1,8%
1315Mitsubishi39933120,3%1,6%
1414Jeep3843810,8%1,6%
1512SsangYong357528-32,5%1,5%
1616Renault3503296,3%1,4%
1721Audi24720619,7%1,0%
1818Mahindra239246-3,1%1,0%
1913BMW172424-59,4%0,7%
2025Dongfeng15614210,5%0,6%

Rank 2015Rank 2014ModelSales 2015Sales 2014Var 2015Share 2015Share 2014
11Toyota Hilux2.0833.045-31,6%7,2%9,6%
22Kia Rio1.6411.970-16,7%5,7%6,2%
34Kia Picanto1.0781.599-32,6%3,7%5,0%
47Hyundai Accent9879583,1%3,4%3,0%
56Kia Sportage9771.050-6,9%3,4%3,3%
672Chevrolet Tracker864601332,5%3,0%0,2%
710Nissan Frontier7937643,8%2,8%2,4%
88Isuzu Pick-up786832-5,5%2,7%2,6%
99Hyundai Tucson744829-10,2%2,6%2,6%
1012Chevrolet S1069859816,7%2,4%1,9%