Portugal 2023. Auto Market Reports An Outstanding Growth

The 2023 Renault Austral
The 2023 Renault Austral

Portuguese Auto Market in 2023 closed with a total of 199,572 sales, a 27.7% increase compared to last year. This strong momentum was also reflected in December which grew 12.8% with 16,635 new sales.


Market Trend and Outlook

The Portuguese Auto Market in 2023 reached a total of 199,572, an increase of 27.7% in year to year sales. The month of December 2023 maintained the momentum gained in the last months, growing for the 18th month in a row with 16,635 new car sales (+12.8%).

Looking at cumulative data from 2023 brand-wise, the leader remained Peugeot with 20,698 sales (+23.0%), followed by Renault in 2nd with 16,100 registrations (+25.4%) and  Mercedes with 14,812 units sold (+22.9%).

Dacia remained in 4th with 14,803 sales (+45.7%) followed by BMW at 13,963 (+44.0%), Volkswagen at 11,220 (+32.1%) and Toyota with 10,200 total sales (+13.0%).

Tesla grew 10 spots into 8th with 9,329 sales (+256.6%), followed by Citroen -down 2 spots- with 9,059 units sold (+0.5%) and Seat -up 3 spots- closed the top 10 with 8,291 sales (+35.5%).

Looking at specific models the Peugeot 2008 sold the most units, rising 12.8% from 2022. The second most sold car was the Dacia Sandero with a +27.1% in year-on-year volume.


Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models

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