Portugal 2024. Auto Market Growing In Double-Digit


Portuguese Auto Market with a double-digit increase in 2024. April figures confirmed the trend reporting 17,329 sales (+7.6%), with YTD sales up to 76,373 (+11.8%). Citroen booms 47.1% ranking in the top 5.

Market Trend and Outlook

The Portuguese car passengers market is in great shape and April figures confirmed the trend reporting 17,239 sales (+7.6%), with YTD sales up to 76,373 (+11.8%).

Looking at cumulative data from 2024 brand-wise, the leader remained Peugeot with 8,028 sales (+4.7%), followed by Renault in 2nd with 6,033 registrations (+15.6%) and Dacia -up 1 spot- with 5,978 units sold (+26.5%).

Mercedes gained 1 spot ranking in 4th with 5,681 sales (+24.2%) followed by Citroen -up 3 spots- at 4,675 (+47.1%), BMW at 4,543 (+1.7%) and Toyota with 4,110 total sales (+4.4%).

Volkswagen lost 5 spots into 8th with 3,559 sales (-24.9%), followed by Nissan -up 3 spots- with 3,343 units sold (+35.9%), and Tesla -up 3 spots- closed the top 10 with 3,339 sales (+40.4%).

Looking at specific models the Dacia Sandero sold the most units, rising 65.9% from 2023. The second most sold car was the Peugeot 2008 with a 15.1% in year-on-year volume.

Medium-Term Market Trend

The Portuguese auto market has had many ups and downs in the last decade. Sales fell more than 50% from 2010 to 2012, starting at 274,559 and ending at 106,748. From 2013 to 2017 the car passenger market inverted its trend, more than doubling and reaching 248,039 new car registrations. The years 2018 and 2019 were slightly negative taking sales down to 231,492 by the end of 2019.

The arrival of the pandemic in 2020 caused the market to fall 37% taking it back down to 145,417 sales.

Following the collapse of the market during the pandemic, 2021 presented a year of slight recovery with sales reaching 146,706 (+1%) and 2022 grew another 6.6% to 156,309. A combination of factors are behind the lower demand in the past years: the disruption in the global supply chain caused by a lack of raw materials, in particular for the production of microchips and Governments push towards Evs.

In 2023 the car passenger market reached 199,572 sales, an increase of 27.7%.


Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models

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