Tunisian Car Market in 2025 keeps growing steadily. H1 figures rose 21.3%, with Fiat overtaking Hyundai in 1st with impressive growth. Renault and Citroen were also standout, climbing several spots up the rankings.
Economic Environment
In 2025, Tunisia’s economy is projected to grow by 1.9%, up from 1.4% in 2024, supported by improved rainfall and gradual recovery in tourism and agriculture. While manufacturing remains sluggish, the overall outlook is moderately positive, with growth expected to stabilize around 1.6–1.7% over 2026–2027. Inflation has continued to decline, reaching 5.6% in April 2025, the lowest level since 2021, prompting the Central Bank to lower its key interest rate to 7.5%, its first cut in over two years.
The current account deficit narrowed to 1.7% of GDP in 2024 due to strong tourism receipts and better terms of trade, although rising energy imports and slowing exports widened the trade deficit in early 2025. On the fiscal side, the deficit declined to 5.8% of GDP, helped by stable subsidies and restrained public spending. Estimates suggest that infrastructure upgrades and institutional reforms in port operations could boost GDP by 4–5% within a few years. Achieving regional benchmarks in port efficiency could generate additional gains of up to 3.5% of GDP.
Automotive Industry Trend and Outlook
The Tunisian vehicle market is continues to growth, with H1 figures in 2025 rising 21.3% after reporting a steady increase in year-on-year gains since January.
Brand-wise, the market leader became Fiat, climbing 6 spots and growing 162.4% with a 12.8% share. Hyundai ranked 2nd, falling 1 spot and 3.9% while Citroen surged 6 spots into 3rd, up 110.7%. Kia gained 9.4% but still fell 2 spots into 4th while Citroen was 5th, up 11 spots and 442.8%.
EV Market Trend and Outlook
Tunisia’s EV market struggles to scale up. Despite H1 figures growing 88.6% in 2025, adoption rate and share on the total remain among the lowest in the North African region.
Hyundai was the leader, up 102.7%, followed by BYD and DongFeng.
Medium-Term Market Trend
Starting at 54,426 units in 2014, Tunisia’s vehicle market experienced steady growth for four consecutive years, reaching an all-time high of 62,363 units in 2017 (+2.2%). However, in 2018 the market began to contract, posting two years of losses and ending 2019 with sales down 15.9% from the peak. Unlike many global markets, Tunisia’s light vehicle sector remained resilient during the COVID-19 crisis, with 2020 sales rising by 2.6% to 50,796 units.
This recovery gained momentum in 2021, when sales surged to 61,578 units (+21.2%). Yet in 2022, the market saw a decline of 9.7%, closing the year at around 55,578 units. This downturn was largely attributed to inflationary pressures, subdued consumer purchasing power, and delays in vehicle deliveries due to import and logistics constraints. In 2023, the market stabilized, recording 56,324 units (+1.3%), as consumer confidence slowly returned.
Growth continued at a modest pace in 2024, with total sales reaching 57,283 units (+1.7%), reflecting gradual improvement in economic conditions and a steady recovery of domestic demand.
Tables with sales figures
In the tables below we report sales for Top 10 brands.
