Tunisia 2023. Suzuki Was The Star In A Flat Industry


Tunisian Vehicle Sales were flat in 2023. Total sales reach 55,975 units (+0.7%). Market regains the momentum after the previous yearlost. Suzuki moves up into 5th place (+59.8%).

Market Trend and Outlook

The Tunisian vehicle market in 2023 slightly grows by 0.7%, totalling 55,975 sales. Despite December being down 10.5% with 4,852 new sales.

Looking at cumulative data up to December 2023 brand-wise, Hyundai maintains 1st position with 6,775 sales (-9.9%), followed by Kia with 6,246 (+7.0%) and Toyota -up 1 spot- at 4,856 new registrations (+3.3%).

Peugeot down 1 spot into 4th with 4,696 sales (+10.5%), in front of Suzuki -up 3 spots- at 4,026 (+59.8%), Isuzu -down 3 spots- at 3,568 registrations (-28.0%) and Fiat -down 1 spot- in 7th with 3,423 units sold (+3.3%).

Wolkswagen falls 1 spot into 8th position with 2,739 sales (+4.7%), followed by Mahindra -up 5 spots- at 2,189 registrations (+66.2%) and MG closing the Top 10 -up 1 spot- with 1,973 units sold (+16.8%).

Looking at specific models the Isuzu D-Max becomes the best seller despite losing 26.9% in year-on-year sales, followed by the Hyundai grandeur i10 down 46.1%.

Medium-Term Market Trend

The Tunisian vehicle market in recent years has had many ups and downs. Between 2010 and 2013 the market fluctuated in the 30k to 50k range. Following a 13.3% growth in 2013 the market began to grow for 4 consecutive years, reaching the current all-time high in 2017 at 62,400 (+2.2%). The trend reversed in 2018 resulting in 2 years of losses that took sales back down to 49,497 by the end of 2019.

The global Covid-driven crises didn’t affect the Tunisian light vehicle market, that actually grew 2.6% to 50,796 sales.

The momentum gained in 2020 continued through 2021, reaching 61,708 sales (+21.5%). In 2022 sales began to fall again, with projections showing that the year will close around the 55k mark (-9.5%). A combination of factors are behind the current industry struggle: the disruption in the global supply chain caused by a lack of raw materials, in particular for the production of microchips and Governments push towards Evs, an expensive alternative for low income consumers.

Tables with sales figures

In the tables below we report sales for Top 10 brands.

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