Tunisian Car Market in 2025 continues to grow steadily. Full-year figures rose by 10.7%, with Kia overtaking Hyundai in 1st with impressive growth. Renault and Citroen also climbed up several spots while Peugeot fell from 3rd to 9th.
Economic Environment
In 2025, Tunisia’s economy is expected to grow by around 2.2%, marking a modest improvement after weak performance in 2024 but still falling short of the country’s underlying potential. Growth is supported by declining inflation, a gradually improving current account balance, and continued strength in services, which account for roughly 65% of GDP, led by tourism, financial services, and selected manufacturing segments such as mechanical and electrical goods. Tourism remains a key pillar, contributing about 14% of GDP and benefiting from rising revenues and employment, while foreign direct investment has picked up, particularly in manufacturing, energy, and agriculture, reflecting Tunisia’s strategic location, trade agreements, and incremental regulatory reforms.
Nevertheless, private-sector momentum continues to be constrained by heavy state borrowing that crowds out credit, a large informal economy estimated at 40–60% of activity, and lingering governance and administrative inefficiencies that limit SME growth and productivity. As a result, despite improving macroeconomic stability and some positive reform steps, deeper structural reforms remain essential for Tunisia to achieve stronger, more inclusive, and sustainable growth over the medium term.
Automotive Industry Trend and Outlook
The Tunisian vehicle market grew significantly in 2025, almost doubling towards year-end since H1. Full-year sales grew by 10.7% in year-on-year gains.
Brand-wise, the market leader became Kia, climbing 1 spot and growing 27.6% with a 11.1% share. Hyundai ranked 2nd, falling 1 spot and 24.6% while Renault surged 6 spots into 3rd, up 59.3%. Isuzu gained 62% ang gained 3 spots into 4th while Toyota was 5th, up 27.5%.
EV Market Trend and Outlook
Tunisia’s EV market struggles to scale up. Despite full-year figures growing 99.8% in 2025, adoption rate and share on the total remain among the lowest in the North African region.
BYD became the leader, up by 261.6%, followed by Hyundai and DongFeng.
Medium-Term Market Trend
Starting at 54,426 units in 2014, Tunisia’s vehicle market experienced steady growth for four consecutive years, reaching an all-time high of 62,363 units in 2017 (+2.2%). However, in 2018 the market began to contract, posting two years of losses and ending 2019 with sales down 15.9% from the peak. Unlike many global markets, Tunisia’s light vehicle sector remained resilient during the COVID-19 crisis, with 2020 sales rising by 2.6% to 50,796 units.
This recovery gained momentum in 2021, when sales surged to 61,578 units (+21.2%). Yet in 2022, the market saw a decline of 9.7%, closing the year at around 55,578 units. This downturn was largely attributed to inflationary pressures, subdued consumer purchasing power, and delays in vehicle deliveries due to import and logistics constraints. In 2023, the market stabilized, recording 56,324 units (+1.3%), as consumer confidence slowly returned.
Growth continued at a modest pace in 2024, with total sales reaching 57,283 units (+1.7%), reflecting gradual improvement in economic conditions and a steady recovery of domestic demand.
Tables with sales figures
In the tables below we report sales for Top 10 brands.
