San Marino 2016. A shy recovery.

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San Marino Vehicles Market in 2016 broke the prolongued sales decline with a timid increase. Volkswagen led the ranking despite the sales losses, while Audi shined in double digit.

Market Outlook

Particularly affected by the 2008 international financial crisis, the territory of San Marino has fallen into a deep recession, from which it seems to have only just come out. After contracting by -4.5% in 2013, the country’s economic growth recovered, yet remained negative in 2014 (-1%). As the economy stabilises and relations with Italy improve, the country has returned to positive growth in 2015 (1%).

Following the sixth consecutive annual sales decline, finally the new vehicles market in 2016 posted the first positive albeit very little. Indeed according to data released by the San Marino Bureau of Statistics, the new vehicles market sold have been 1.031 (+1.1%).

Competitive Arena

Volkswagen kept the leadership for the third year in string with 161 units (-8.0%) and 15.8% of market share. As in 2015, Audi was in second place with 147 sales (+14.8%) ahead of Fiat with 107 (+4.9%).

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank 2016Rank 2015BRANDSales 2016Sales 2015Variation 2016Share 2016Share 2015
11Volkswagen161175-8,0%15,8%17,5%
22Audi14712814,8%14,5%12,8%
33Fiat1071024,9%10,5%10,2%
45Suzuki765732,8%7,5%5,7%
54Opel5067-25,4%4,9%6,7%
68Toyota463821,9%4,6%3,8%
79Mercedes433716,2%4,2%3,7%
77Renault43422,4%4,2%4,2%
811Seat382835,7%3,7%2,8%
99BMW37370,0%3,6%3,7%
106Land Rover3044-31,8%3,0%4,4%
1110Ford2930-3,3%2,9%3,0%
128Jeep2638-31,6%2,6%3,8%
1317Dacia231376,9%2,3%1,3%
1319Kia2310130,0%2,3%1,0%
1412Peugeot2122-4,5%2,1%2,2%
1515Nissan17166,3%1,7%1,6%
1613Porsche1618-11,1%1,6%1,8%
1714Hyundai1417-17,6%1,4%1,7%
1813Citroen1218-33,3%1,2%1,8%
1916Volvo914-36,5%0,9%1,4%
2020Lancia79-22,2%0,7%0,9%
2121Honda68-25,0%0,6%0,8%
2122Mazda6520,0%0,6%0,5%
2223Maserati5366,7%0,5%0,3%
2222Mitsubishi550,0%0,5%0,5%
2325Mini41300,0%0,4%0,1%
2418Subaru311-72,1%0,3%1,1%
2426Jaguar3-0,3%0,0%
2423Ferrari330,0%0,3%0,3%
2424Smart3250,0%0,3%0,2%
2426Alfa Romeo3-0,3%0,0%
2524Chrysler-2-100,0%0,0%0,2%

Rank 2016Rank 2015GroupSales 2015Sales 2016Variation 2016Share 2016Share 2015
11Volkswagen3493623,7%35,6%34,9%
22FCA157151-3,8%14,9%15,7%
33Renault-Nissan718316,9%8,2%7,1%
45Suzuki577632,8%7,5%5,7%
54General Motors6750-25,4%4,9%6,7%
69Toyota384621,9%4,6%3,8%
78Mercedes Daimler394617,9%4,5%3,9%
89BMW38417,9%4,0%3,8%
911Hyundai-Kia273737,0%3,6%2,7%
107PSA4033-17,5%3,2%4,0%
106Tata4433-25,0%3,2%4,4%