Senegal 2015. New vehicles sales not yet on demand


Senegal vehicle market in 2015 was shy increasing just a little and standing far from the 2011 record. Toyota improved sales with market share over 25%, mainly thanks to strong demand on the Land Cruiser.

Country Outlook

The Senegalese economy should continue to accelerate in 2015 and 2016. The rebound in agriculture coupled with the end of the Ebola epidemic will benefit the national economy. Economic activity will be further strengthened by lower oil prices, reduced production costs, and electricity subsidies.

Overall, real GDP is expected to grow at 5% in 2015 and projected at around 5.3% for the 2016-17 period, with the economy driven mainly by the services sector, particularly telecommunications and financial services.

Favorable weather conditions are expected to positively impact the harvest, boosting agriculture production by a projected 5.5%. The rising production of horticulture goods will continue to bolster growth and diversification of the agricultural sector.

The uncertainty created by slower implementation of reforms to curb unproductive public consumption, and delays in raising expenditure efficiency could hamper implementation of the Government’s strategy for an emerging Senegal, known as the “Plan Senegal Emergent” (PSE).

Sluggish policy implementation in the energy and agriculture sectors could also depress growth and the limited absorption capacity regarding the precautionary reserve of investment projects might slow down growth in 2016 and beyond. The risk of possible elections in 2017 could also test the Government’s resolve to maintain fiscal discipline in the medium term.

Market Outlook

New vehicles market stands slow in Senegal and in the 2015 was reported 18% below the record hit in the 2011 and just 2% over the 2014 level. Total new vehicles sales were 6.270.

Toyota is on top of the brands ranking as almost in the entire continent and here the leadership is not under attack due to the strong performance scored in the year with sales almost doubled at 1.595 units (+283%) over 25% of market share. Second was Mitsubishi with 921 sales (-9.2%) and third was Ford with 639 (-3.2%).

Toyota Hilux was the best-selling car 620 units (+2.2%) while the Mitsubishi L200 was second with 499 (-15.4%).

Tables with sales figures

In the tables below we report sales for Top Brands

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