Senegal 2021. Vehicle Market grows effectively in Q1

Senegal car market
The 2021 Ford Mustang Mach-E

Senegal vehicles market in March 2021 keeps recovering and exceeds pre-pandemic levels. In fact, 540 units have been sold in March (+28.6%), leading Q1 sales at 1.516 (+15.2%). Kia reports the best performance this month, growing by 141.7%.

Market Trend in March

In March, the Senegal vehicle keeps growing effectively and even exceeds pre-pandemic levels. Indeed, 540 units were sold in March 2021 (+28.6%), leading Q1 sales at 1.516 sales, a 15.2% increase in sales compared to 2020. Compared to Q1 2019 sales are up 14.9%.

Brand-wise, the leader Toyota fell 0.7% this month followed by Mitsubishi which gained 32.9%. The best growth on the leaderboard was reported by Kia, which increased sales by 141.7%.

Medium-Term Market Trend

Indeed, after years of stable demand around the 5.000 annual units, in recent years the new vehicles market started growing, hitting an All-time record in 2017 with 8.339 sales. However, in 2018 the market has interrupted the previous years’ positive trend, falling suddenly down 16.2% with registrations at 6.985.

In 2019, the market kept declining, selling 6.129 units and losing 12.3% from 2018.

Due to the COVID-19 pandemic sales fell in  2020. In fact, 5.756 units have been sold, reporting a decline of 6.1% compared to 2019.

In January 2021 the market started the new year on a positive tone with 500 units sold, a 4.8% increase compared to the previous year, and it kept growing in February, with 476 units sold (+13.6%).