Sudan 2018. Toyota dominates while the market is into free-fall

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Sudan car market
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Sudan Car Market fell down 21.3% in 2018 with 1.968 units sold, signing the third consecutive year of decline. Toyota held the market throne, with 43.5% of share, followed by Nissan, Isuzu, Hyundai and Mitsubishi.

Sudan North is in debt distress, with external debt an estimated 62% of GDP in 2018. Lifting of US sanctions is expected to normalize relations with creditors and speed negotiations of debt relief under the Heavily Indebted Poor Country Debt Relief Initiative. Inflation soared to an estimated 43% in 2018, driven by a sharp devaluation of the Sudanese pound and fiscal deficit monetization. Foreign currency scarcity and an overvalued official exchange rate triggered a parallel market emergency.

Sudan car market is mainly populated by import of used vehicles, representing near 90% of total vehicles sold each year. For this reason, the new vehicles market appears to be resilient at the economic changes and at the effects of the civil war. In recent years, total market hit the highest level in 2015 with 3.500 units sold and then embarked on an awful pathway, signing three consecutive years of decline.

In 2018 the Sudan car market crumbled below the 2.000 units threshold. Indeed, the year ended with 1.968 units sold, losing 21.3% from the previous year.

In the competitive arena, Toyota – the market leader – followed the negative market trend, falling down 25% with 857 sales. Behind, the top producers of pickups, Nissan, Isuzu, Hyundai and Mitsubishi.

Market Outlook

After hitting the All-time record in 2015, the Sudan market entered into free-fall, falling below the 2.000 units threshold in 2018. However, the market is seen to be slowly recovering in the 2019-2025 period of time.

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