Taiwan 2023. Vehicle Market Increase (+11.4%) Sustained By 11 Month Positive Streak

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The 2023 Mercedes-Benz EQS SUV
The 2023 Mercedes-Benz EQS SUV

Taiwanese Vehicles Market in 2023 closed with 478,137 sales, a 11.4% increase compared to last year. With December reporting a 3.1% growth, totalling 43,154 new sales.

Market Trend and Outlook

Taiwanese Vehicle Market in 2023 closed with 478,137 sales with an 11.4% increase compared to last year. Simillarly in the month of December reporting a 3.1% growth, totalling 43,154 new sales.

Looking at cumulative data up to December 2023 brand-wise, the leader remains Toyota with 129,091 sales (+4.6%), far in front of Honda with just 30,419 sales (+11.1%).

Lexus rises 5 spots into 3rd with 30,065 sales (+55.6%), followed by Mercedes -up 1 spot- at 24,420 sales (+4.4%), Nissan -down 1 spot- at 22,754 (-5.7%), Hyundai -up 4 spots- at 22,158 registrations (+42.4%) and Ford -down 4 spots- in 7th with 21,492 sales (-12.8%).

CMC falls 2 spots into 8th with 19,931 sales (-8.7%), in front of BMW at 17,725 (+6.1%) and Tesla -up 3 spots- closing the Top 10 with 17,650 sales (+53.1%).

Looking at specific models the Toyota Corolla Cross is the best seller despite a 5.5% loss from the previous year, followed by the Toyota RAV4.

Tables with sales figures

In the tables below we report sales for top 10 Brands.

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