Tunisia 2017. Isuzu leader in a positive market


Tunisia Cars Market in the 2017 increased for the third year on a row hitting the new record at 63.678 units, up 5.2%. Light commercial segment is pulling the market up and Isuzu has taken the leadership ahead of Citroen and Renault.

Tunisian economy seems poised to record another quarter of subdued growth in Q3, after decelerating in Q2. Following vocal protests in the south, phosphate production, a key source of foreign revenue, shrank by almost a fifth in annual terms in the first nine months of the year. Partly due to contracting phosphate production, the trade deficit widened by more than 20% year-on-year in the January to August period, as import growth outpaced export growth. As a consequence, foreign reserves reached their lowest level in three decades in August, covering just three months of imports.

Tunisian domestic vehicles market has shown a positive tone during the last years and in the 2016 scored the new all time record. According to the data release by the local Association of Car Distributors, in the 2017 sales have been 63.678, up 5.2%. (data regards official market while a robust trading is in place in the country with grey market estimated around 15%).

Brand-wise, the market leader is Isuzu with 7.094 sales (+17.0%), dominating the light commercial vehicles segment.

In second place Citroen with 5.626 sales (+6.3%) followed by Renault with 5.023 sales (+16.7%), Volkswagen with 4.683 (-22.2%), Kia with 4.375 (-18.5%), Peugeot with 4.307 (-8.2%) and Fiat with 3.806 (+10.2%).

Tables with sales figures

In the tables below we report sales for Top Brands


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