Bulgaria 2014. Market recovered slowly

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Bulgarian Vehicles Market
Ford-Mondeo_2015

2014 reported a little recovery for the Bulgarian Vehicles Market still very far from “good times” volume. Dacia is market leader ahead of Volkswagen and Toyota.

In December 2014 according to data collected in the market by focus2move Research Team, total new Car Passengers sold have been 1.932, down 7.8% from the correspondent month last year.

Full Year 2014 sales in Bulgaria have been 20.359, up 5.2% from 2013.

In the year, Dacia was market leader with 3.085 sales (+23.7%) with a market share of 11.9%. Second was Volkswagen with 2.357 sales (-0.5%) and third Toyota with 2.288 (+7.6%).

Ford in sixth place was the fastest growing brand in the 2014 with 1.971 sales, +64.7%. Among the losers we found Kia, Honda and Great Wall.

As far as best-selling models ranking, in December the leader was Skoda Octavia with 99 units, followed by Toyota Corolla and Toyota Auris respectively with 85 and 59 sales.