Denmark 2021. BMW Keeps Rising Fast In Market Unable To Recover From The Pandemic Crash

Danish car market
The 2022 BMW M5 CS

Denmark Auto market in 2021 falls 6.4% with 185,389 sales, reporting a positive performance only in Q2, while dropping the rest of the year. BMW reports the best performance this year, gaining 54% and rising 6 spots.

Market Trend

The Danish car market this year attempted to recover from the pandemic crash of 2020 but was unsuccessful, in fact Q2 was the only positive quarter due to the extremely low sales of the previous year.

The market experienced five years of consecutive records since 2012 with the sales peak reached in 2016 when car passenger’s sales have been 223,154 and light commercial vehicles 36,882.

Then in 2017 and 2018 the market marginally lost terrain, while, under the expectations of car park renewal for the introduction of new hybrid and electric vehicle models, in 2019 hit a new all-time record with 225,738 sales (+2.6%).

Due to the COVID-19 pandemic sales fell in  2020. In fact, 198,165 units have been sold, reporting a decline of 12.2% compared to 2019.

In 2021 the year started negatively for the Danish market, in fact, in Q1 43,904 units have been sold, reporting a 10.1% decrease in sales, while in Q2 sales started growing quickly again, reporting a 33% increase in sales with 52,622 units sold.

In Q3 sales fell in double-digits again, losing 19.1% with 43,468 units, followed by a 18.9% decrease in Q4 with 45,395 units.

Indeed, Full-Year sales for 2021 have been 185,389, reporting a -6.4% increase compared to 2020.

Denmark quarterly sales variation
Denmark quarterly sales variation

Brand-wise, this year the leader Volkswagen (-21.2%) lost 2% market share, followed by Toyota (-3.2%), which gained 0.3% share, overtaking Peugeot which lost 1.5% share, falling 21.9%.  BMW reached 4th place and registered the best performance in the leaderboard by growing 54%, followed by Mercedes which gained 3.7%.

Hyundai -up 3 spots- gained 22.7%, followed by Ford (-18.4%) falling 3 spots and Citroen which lost 3 spots, falling 18.1%. Closing the leaderboard we have Audi -up 3 spots- gaining 31.8% this year and Skoda falling 4 spots, falling 14.6%.

The most sold vehicle this year has been the Ford Kuga (+14.7%) with 5,890 units sold and jumped 2 spots, overtaking the Citroen C3, which lost 14.9% registering 5,226 new sales this year. The Toyota Yaris (-5%) impressively closes the podium by jumping 3 spots and reports 4,262 new units sold.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group, and Top 10 models.


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