Denmark 2016. Volkswagen leader in a record market

Denmark Cars Market

Denmark Cars Market in 2016 hit the new annual record, posting over 200.000 units for the second consecutive year. Volkswagen was on top, while Peugeot led the models list with 208 and 308.

Market Outlook

GDP grew a seasonally-adjusted 0.4% over the previous quarter in Q3, according to a preliminary estimate, driven by a jump in government consumption and a softer drop in fixed investment. However, private consumption, Denmark’s largest contributor to growth, has been slowing down since posting strong growth at the outset of the year.

Meantime, the cars market this year posted the new all time record, scoring over 12k units more than in the previous. It was the second consecutive year that the sales level outpaced 200.000 units, reaching the 6th best performance in a row.

Indeed, according to data released by the Danish Car Importers Association – De Danske Bilimportører (DBI), in December the sales had been 19.394 (+5.0%), hitting the 5th y.o.y. growth in a string.

The cars passengers sold in the first half of the 2016 kept a strong trend in double digit, while in the second semester the sales increase was less intense, for a total of 222.956 units (+7.4%).

Competitive Arena

The market leader Volkswagen sold 26.438 vehicles (+17.5%) ahead of Peugeot and Toyota, while among the highest increases there were Mercedes, Opel, Dacia, Volvo and Honda. The best performances had been reported by Jeep and Porsche, improving 197.6% and 107.8%.

Tesla hit the sharpest slowdown, losing 93.6%. Others remarkable lost reported for Mitsubishi, Alfa Romeo and Fiat.

The Peugeot 208 was the best-selling model with 9.381 units (+18.1%), while in 2nd place was the Volkswagen Up! with 7.361 (-7.5%) ahead of the Peugeot 308 with 6.135 (+10.5%).

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models

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