Peugeot 2018. Iran & China drag global sales down 9%

Peugeot Global Performance

Peugeot Global performance in recent years has not followed the global industry growth and in the 2018 was down 9%, scoring a disappointing second half. Indeed, the decline of sales in the Iranian and Chinese markets are the main cause of this fall. In the recently published study, focus2move team projects volumes at 2 million by the 2025.

Peugeot ranks as the thirteenth largest car brand in the World, being overtaken in 2018 by Mercedes due to a disappointing performance.

Peugeot markets a complete mobility offering (cars, scooters, bikes) along with a wide range of services, concentrating 23.6% of sales in the domestic market, where it holds the second position in the ranking. The second market is Iran, which counts a huge 17.9%, but in 2018 declined 24.9%.

In the 2018 Peugeot has sold 1.9 million light vehicles in the World, losing 9% from the previous year, despite a positive first-half.

Since the 2010 the brand sales fell down 11.9% with a CAGR of -1.5%. During the same frame of time, global light vehicles market grew up from 73.7 million to 94.3 million with a global CAGR of 3.5%. So Peugeot has lost market share in this period. According to our study, in the period 2019-2025 Peugeot will recover sales at 2 million units.

Tracking all brands sales across the World – with a current coverage of 150 markets – the Focus2move Research Team has analyzed in detail the growth of Peugeot in the World since 2010, reporting in the just updated market research “Peugeot Global Sales Performance 2010-2025” all sales broken down by region, country and model.

In addition, they have projected the development of the brand sales up to 2025 taking under consideration both the single market development forecast and the brand plans in terms of line up and growth.

The result has been a unique in the World, research, offered at the huge value of €750, available for direct purchase on this web site.