Philippines Vehicles Market in 2025 shows stable growth. Full-year figures grew 3.6%, with BYD skyrocketing 446.5% into 3rd while also securing 81.4% of an emerging EV sector. Ford slipped 21.7% out of the podium.
Economic Environment
In 2025, the Philippines economy slowed markedly, with GDP growth easing to 4.4%, the weakest performance in five years and well below official targets. The deceleration was driven by a sharp loss of momentum in domestic demand, as governance concerns linked to the flood-control corruption scandal weighed heavily on public spending, private investment, and household consumption. Consumer spending, which accounts for more than 70% of GDP, grew at its slowest pace since the pandemic recovery period, while gross capital formation contracted, reflecting delayed infrastructure projects and subdued business confidence. Government expenditure growth also softened, particularly in construction, as scrutiny over infrastructure intensified and budget execution lagged.
By contrast, external demand provided partial support, with exports expanding strongly on the back of improved global conditions and technology-related shipments. Sectorally, services remained the main growth engine, while industry contracted and agriculture posted only modest gains.
The Philippines vehicle market reported a early-year boom which then plateaud in the following months. After entering H2, growth stabilized between 2%-3%. Overall, 488,023 units were sold in 2025, gaining 3.6%.
Brand-wise, Toyota secured its spot on top, growing 5.1% and with a share of 46.7%. Mitsubishi followed in 2nd with a 17.8% share (-2.6%), while BYD -up 8 spots- ranked 3rd (+446.5%). Suzuki -up 1 spot- ranked 4th (+8.4%), while Ford (-21.7%) closed the Top 5 losing 2 spots.
Looking at the best-selling models the Toyota Vios was still on top despite losing 36.3% in year-on-year volume, followed by the Avanza which surged 48.1%. The Toyota Hilux fell 10.9% from 2nd to 3rd.
EV Market Trend and Outlook
The Philippines are committing to the EV shift, with a 7% share on all units sold in 2025 (+342.3%). More than double the figures for 2024, the sector’s is expected to grow significantly in future years as the government remains committed to expand charging infrastructure.
Chinese automaker BYD led the market, securing a share of 81.4% while growing 446.5%. Tesla followed in 2nd, growing 15 spots while MG fell into 3rd, down 1 spot despite growing 21.7%. .
Medium-Term Market Trend
The Philippines vehicles market was one of the fastest-growing in the decade before COVID-19, with annual vehicle sales rising from 250,000 to over 400,000 by 2017. That year, sales peaked at 460,000 units, setting a record that remained unbeaten until 2024.
The pandemic in 2020 led to plant shutdowns and dealership closures, causing the market to plummet by 40.9%, reaching its lowest level in seven years. Despite lingering challenges in 2021, the market rebounded strongly, surpassing 350,000 units in 2022 with 27% growth.
This recovery trend continued in 2023 and 2024, with 8.4% growth pushing sales to 470,000 units, the highest in a decade. With an 85.4% increase over the past 10 years, the market outlook remains highly positive, with the potential to approach 1 million annual sales, making it one of the best-performing markets leading up to 2030.
Tables with sales figures
In the tables below we report sales for top 10 Models
