Porsche 2017. Global sales flat


Porsche Global Sales performance in the 2017 was flat following the remarkable growth shown in the previous 7 years. Sales were sustained by moderate growth in North & Latin America and Europe. The best-selling model is the Macan.

Following the positive performance reported in the period 2010-2016, during the  2017 Porsche global performance was falt with 236.000 sales.

At regional-wise, sales declined in the GCC (-45.3%), ASEAN (-11.5%) and in East Europe (-15.2%).

Actually the best-selling model is the Macan with 92.463 sales (+5.0%) followed by the Cayenne with 63.781 units (-9.1%) and the 911 with 28.461 (-3.1%).

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Porsche Global Performance Report

In the period 2010-2017 Porsche global sales almost doubled, growing from 112.000 in the 2010 to 235.000 in the 2016, performing a Compound annual growth rate (C.A.G.R) of 15.4%, while the industry CAGR in the period was +4.6%.

In this period, Porsche has gained 9 steps within the Global Car Brands Ranking landing in the 57th place.

Sales split at regional level confirmed supremacy of the Asian region counting the 36.4% of total sales (it was 28.7% in the 2010).

Sales in Europe count 32.9% (from 43.7%), while American sales represent the 27.8% (from 25.4%).

In our report we figure out this brand’s sales data in 105 different countries, with forecast up to the 2022.

On top of all, in the 2016 there was China with 27.7% of global sales share (from 19.5% in the 2010), ahead of USA with 23.0% (from 20.6%), Germany with 12.8% (from 24.8%), UK with 5.6% and Canada with 3.0%.

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Rank 2017Rank 2016Sales 2016Sales 2017Variation 2017Mix 2017Sales 2018 e
1212Africa North20524821,2%0,1%234
33America North61.34163.6693,8%27,0%68.152
1010Europe East1.058897-15,2%0,4%924

Rank 2017Rank 2016Sales 2017Sales 2016Variation 2017
11Porsche Macan92.46388.0265,0%
22Porsche Cayenne63.78170.142-9,1%
33Porsche 91128.46129.359-3,1%
45Porsche Panamera18.34713.32237,7%
54Porsche Boxster8.17713.657-40,1%
66Porsche Cayman7.63510.595-27,9%
710Porsche 7185.316447
87Porsche Cayenne PHEV3.6824.467-17,6%
98Porsche Panamera PHEV2.390831187,6%
1011Porsche 918 EV938395137,5%