Taiwan 2019. Toyota recovering share in a positive market (+1.3%)

Taiwanese Vehicles Sales

Taiwanese Vehicles Sales in 2019 held a positive trend. Indeed, Total sales have been 438.145, up 1.3%, while December registered 43.430 units. Toyota started to recover market share while Honda immediately lost the 2nd place, falling in double-digits.

Economic Environment

Taiwanese economic growth accelerated in the third quarter, powered by strong private consumption, government spending and a resilient external sector. However, the economy likely lost momentum in Q4. Industrial output fell in October and the manufacturing PMI for November remained in contractionary territory, pointing to weaker business activity.

Moreover, tourism figures dipped in October—likely hit by China’s attempts to curb visits to the island—although remained strong for the year to date. More positively, external trade remains robust, with Taiwan benefiting from trade diversion from China due to the U.S.-China trade war.

 Market Trend

Taiwanese vehicles market in recent years grew up with a series of all-time record and breaking the 400.000 units mileston in 2014. On this road, during the 2017 sales hit the new all-time record, the second in a row, with 446.669 units sold (+1.6%).

However, in 2018 the vehicles market decelerated. After a good start, the year ended with 432.314 sales losing 3.2% from the previous year. Indeed, the market interrupted the positive growth of recent years, closing registrations at the lowest volume since 2015.

In 2019, according to the Taiwan Transportation Vehicle Manufacturing Association, after a negative start (also influenced by the Lunar New Year which fell earlier), the market held a positive trend, considering last year’s performance. Indeed, Total sales have been 438.145, up 1.3%, while December registered 43.430 units.

The historic leader of the Taiwanese market, Toyota, started to recover from the market shares’ drops, registered during the last two years. Indeed, after losing 4.6 points of share, Toyota ended the year with 27.5%, widening the gap from the followers.

Nissan, which has lost over 4 points share in the last decade, has recovered the second position, despite holding just 7.9% of the market. Indeed, Honda registered a sharp decline (-13.4%), holding 7.7% of market share.

Behind, Lexus, Ford, Skoda and Volvo are growing fast, all improving their ranking positions from last year.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models

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