Thailand 2016. MG shines & Volkswagen falls in a moderate declining market

Thai Auto sales 2016

Thai Auto sales 2016 moderately down as consequence of the almost negative fourth quarter. The market is declining since four years. The Chinese MG is gaining terrain, while Volkswagen dropped.

Market Outlook

Thailand saw moderate activity in 2016, with subdued private investment and manufacturing virtually stagnating for the second consecutive year. There is a silver lining as recent indicators suggest a slight uptick in activity in Q4: exports rebounded strongly in November and manufacturing growth rose at a multi-year high, lifting the subpar annual performance. FocusEconomics panelists project that the economy will expand 3.2% in 2017, which is unchanged from last month’s estimate. For 2018, the panel expects growth of 3.3%.

Despite the vehicles sales declined in the first quarter and then in double-digit in the last, the domestic vehicles market in 2016 reported a moderate drop down, the fourth in a series.

Instead according to data released by the T.A.I.A, the Thai Automotive Industry Association, annual figures stand at 767.899 units (-4.1%). Now the Thailand’s market ranks as 19th place, up one spot, due to the shortfall of Saudi Arabia.

Competitive Arena

Toyota was the brand leader with 244.317 units (-7.9%) ahead of Isuzu and Honda respesctively down 0.8% and 4.3% at 143.170 and 107.342. Good performance were reported for Subaru, Dongfeng, Ford, Hino, Mazda and Suzuki, while the best performer in absolute was the surprisingly MG, the Chinese brand controlled by SAIC, up 120.1%.

Volkswagen posted the worst performance losing 77.1%, followed by Volvo, Mitsubishi Fuso, Nissan, Chevrolet, Hyundai and BMW.

The best-selling model was the Toyota Hilux with 120.444 units (-6.4%) ahead of the Isuzu D-Max with 120.009 (+1.1%) and the Ford Ranger with 30.869 (+29.2%).

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models


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