World Best Selling Executive Cars Ranking in 2025. The BMW 5 Series rose 5 spots to claim the top, replacing the X5 which fell to 4th. The Hongqi H5 also reported notable gains.
We are reporting in this article the Global Ranking (total sales in the 160 countries we track) for the Executive cars, large (and usually luxury) vehicles with a size over the 4.8 meters, in the 3/4/5 doors and wagon.
In the last decade this segment was dominated by two models, the Mercedes E Class and the archrival, the BMW 5 Series.
Looking at H1 figures for 2025, the BMW 5 Series reclaims its position as the segment leader. Up 4 spots, it gained 37.2% and secured a share of 6.3%.
In second place ranked the Audi A6 with a 5.9& share (+7.8%), followed in third by the Mercedes E Class with a 5.7% share (+6.6%).
In fourth place ranked previous year’s leader the BMW X5 (-15.1%), followed by the Hyundai Palisade in 5th (+19%), the BYD Han in 6th (+8.7%) and the Hongqi H5 -up 2 spots- in 7th (+23.6%).
In eight place the Toyota Highlander -down 4 spots- (-35.4%), ahead of the Mercedes GLE -down 2 spots- in 9th (-17.6%),
Closing the Top 10 there is the Chevrolet Tahoe -up 1 spot- (-2.5%).
Tables with sales figures
In the tables below we report sales for the top 25 models.
