Denmark 2018. Citroen shines in a negative environment

Danish Auto Sales

Danish Cars Sales in 2018 fell down 1.5%, keeping the negative tone of last year, ending with registrations at 218.592. Volkswagen led the market, ahead of Peugeot and Toyota, while Citroen – up 11.5% – jumped in 4th position.

Economic Environment

Economic momentum should pick up pace in 2019, driven by favorable macroeconomic fundamentals. Private consumption growth should remain solid thanks to a healthy labor market and stronger wage gains, while government spending will likely ramp up ahead of the general elections that will be held sometime in H1.

Shadows over the outlook from external factors loom large, however, especially from softer global trade dynamics and uncertainty surrounding Brexit negotiations. In particular, a hard Brexit could strike a major blow to Denmark’s export-oriented industries.

Market Trend

Danish vehicles market is in a record track since 2012. In the following four years cars sales grew up from 170.683 to the record of 223.154 units in the 2016. In the 2017 the market has progressively lost steam ending the year a little down from the previous year.

Car passenger’s sales have been 221.809 (-0.6%) and light commercial vehicles have been 36.801 (-0.2%).

In the 2018 the car passenger’s market is marginally down. Indeed, this is the second negative performance in a row, closing with sales down 1.5%. The deadline of September 1st for introduction of WLTP emission standard, moved up and down the registrations data in single Q3 months. However, this year is still the third largest annual gain in history, with 218.592 units sold.

Competitive Arena

Brand wise, the market leader year to date is again Volkswagen selling 31.996 units (+8.2) with 14.6% of market share.

In second place Peugeot with 20.617 sales (-7.1%) followed by Toyota with 16.157 units (-3.6%), Citroen with 13.951 (+11.5%), Ford with 13.279 (+7.3%), Skoda with 12.933 (-2%), Renault with 12.390 (-14.8%) and Mercedes with 11.494 (+15.1%).

At model-wise, the Peugeot 208 is the best-selling model with 8.883 units (-10.5%) followed by the Nissan Qashqai with 7.993 (+9.7%) and the Volkswagen Golf with 6.452 (+0.1%).

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models

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