Japan 2021. Mitsubishi Is The Only Growing Brand In Market Still Decreasing Sales

The 2020 Toyota Supra
The 2020 Toyota Supra

Japan’s Auto market in 2021 falls 3.3% with 4.45 million sales, reporting a very strong first half, followed by a sharp double-digit fall in the second part of the year. Mitsubishi is the only brand to report a positive performance, gaining 10.5%.

Market Trend in November

The Japanese car market this year attempted to recover from the pandemic crash of 2020 and reported a very promising performance in the first half, followed by another double-digit fall.

It is the third biggest market in the world, with an annual volume oscillating in the last decade between 4.9 and 5.5 million units, with 2019 ending at 5.2 million units.

Due to the COVID-19 pandemic sales fell in  2020. In fact, sales have been 4.598.610, reporting a decline of 11.6% compared to 2019.

In 2021 the year started positively for the Japanese market, in fact, in Q1 1.43 units have been sold, reporting a 4.2% increase in sales compared to Q1 2020, while in Q2 sales started growing quickly, reporting a 23.8% increase in sales with 1.03 million units due to the incredibly low volumes in Q2 2020.

In Q3 sales started falling in double-digits, losing 14.8% sales with 1,02 million units, and kept falling 19.2% in Q4 with 968,238 units.

Indeed, Full-Year sales for 2021 have been 4.45 million, reporting a 3.3% decrease compared to 2020.

Japan quarterly sales variation
Japan quarterly sales variation

Brand-wise, this year the leader Toyota (-2.1%) gained 0.4% market share and. In second place we have Suzuki (-3.6%), maintaining 13.7% share, followed by Honda which lost 0.4% share, falling 6.4%.  Daihatsu remained in 4th place and lost 3.4%, followed by Nissan which lost 3.6%.

Mazda remained in 6th place and lost 11.2%, followed by Subaru (-4%) and Mitsubishi which reported the best performance in the leaderboard and gained 10.5% sales. Closing the leaderboard we have Isuzu losing 5.5% this year and Hino in last place losing just 0.1%.

The most sold vehicle this year is the Toyota Yaris (+40.3%) with 212,927 units sold, followed by the Honda N-Box registering 188,940 new sales this year. The Toyota Roomy (+54.5%) closes the podium and reports 134,801 new units sold.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models.


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