New Zealand 2021. Mitsubishi Rises Quickly In Steadily Growing Market

New Zealand car market
The 2022 Mitsubishi Outlander

New Zealand Auto market in 2021 rises by 38.7% with 112,164 units, reporting a very strong year, characterized by effective growth and recovery. Mitsubishi reports an amazing performance, gaining 5% share this year with a 125.4% increase in sales.

Market Trend

The New Zealand car market this year attempted to recover from the pandemic crash of 2020 and was indeed very successful. Sales increased in double-digits in every quarter, with an exceptional performance in Q2 due to the low levels registered in Q2 2020.

The market has doubled between  2012 and 2017. Indeed, vehicle sales volume grew up from 100,000 in 2012 to 206,000 in 2017, hitting the current all-time record. However, in 2018 the total annual volume dropped sharply (-21.6%), with 162,056 units sold, followed by a 4.7% drop in 2019 with 154,482 sales.

Full-Year sales for 2020 have been 119,609, reporting a decline of 22.6% compared to 2019.

In 2021 the year started positively for the New Zealand market, in fact, in Q1 28,535 units have been sold, reporting a 27.2% increase in sales compared to 2020, and in Q2 sales kept growing impressively, reporting a 115.5% increase in sales with 29,141 units sold.

In Q3 sales increased by 15.1% with 26,486 units, and this positive trend continued in Q4 with a 27.9% increase with 28,002 units.

Indeed, Full-Year sales for 2021 have been 112,164, reporting a 38.7% increase compared to 2019.

New Zealand quarterly sales variation
New Zealand quarterly sales variation

Brand-wise, this year the leader Toyota (+40%) gained 0.1% market share, followed by Mitsubishi (+125.4%), which gained 5% share and rose 1 spot. Kia on the other hand fell one spot and lost 0.8% share, gaining 27.7%.  Suzuki reached 4th place (+31.7%), followed by Mazda -down 1 spot- which gained 15.1%.

Hyundai gained 25%, followed by Nissan (+29.2%) and Volkswagen which jumped 3 spots and gained 46.5% sales. Closing the leaderboard we have Honda gaining 23% this year and MG entering the leaderboard by jumping 6 spots and gained 173.5%.

The most sold vehicle this year has been the Ford Ranger (+57.5%) with 12,578 units sold, followed by the Toyota Hilux, which gained 45.3% registering 8,435 new sales this year. The Mitsubishi Outlander (+168.4%) closes the podium by jumping 9 spots and reports 6,508 new units sold.

Tables with sales figures

In the tables below we report sales for all Brands and top 10 Manufacturers Group.

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