Switzerland 2017. Fiat & Seat shine in a flat market

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Switzerland Cars Sales slipped 1.1% in the 2017 confirming the quite stable trend year after year. On top of the list, four German brand, with Volkswagen leader albeit losing in double-digit. Top selling model the Skoda Octavia.

Switzerland economy prospects for upbeat GDP growth in the second half of the year remain bright, given strong leading data from the domestic sector. In Q3, unemployment hit a two-year low and business confidence climbed to an over two-year high. Moreover, consumer confidence bordered on optimism in both Q3 and Q4; optimism among consumers has been rare for Switzerland in recent years. That said, retail sales fell for a second straight month in September, although the decline moderated from August.

Switzerland vehicles market in the last five years has been really stable with car passenger’s volume between the 300.000 and 330.000 units.  According to data released by the Auto Suisse, the Association of local Automotive Importers, the car passenger’s sales have been stable across the entire 2017, ending at 314.088 sales (-1.1%).

At brand wise, confirming the characteristic of the market as German feud, four German brands rank in the top 4.

The leader is obviously Volkswagen that in the 2017 sold 35.975 cars (-14.6%) with share at 11.5%.

Mercedes was second with 26.081 units (+9.4%) ahead of BMW with 24.895 (+0.5%), Audi with 20.618 (+5.3%), Skoda with 20.582 units (-2.3%),  Opel with 14.042 (+6.5%), Ford with 13.884 (+6.1%), Renault with 13.873 (-3.0%), Seat with 12.053 (+18.9%) and in 10th place Fiat with 10.352 (+18.2%).

At model wise, the best-selling is the Skoda Octavia with 10.017 sales (-14.5%) ahead of the Volkswagen Golf with 9.500 (-21.6%) and the Volkswagen Tiguan with 7.110 (+10.7%).

Tables with sales figures

In the tables below we report sales for all Brands and top 10 Manufacturers Group and top 10 models.

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