Taiwan 2017. Auto industry hits a new record


Taiwan Autos Sales in 2017 hit the second all time record in a row, while with a narrow gain from the previous year. Consumer demand is still strong and sustained by rolling economy. Toyota is market leader with 25% share and top 3 models.

Taiwanese economy continues to ride a strong cyclical upswing in electronic exports, driven by improved global trade flows and soaring foreign demand for tech products. GDP growth was confirmed at an over two-and-a-half-year high of 3.1% in Q3.

The panorama remains equally upbeat in the fourth quarter, with the manufacturing PMI registering a six-year high in November and trade data showing stronger-than-expected shipments overseas in the same month. Both consumer and business sentiment also recorded their strongest results since late 2015,

Taiwanese vehicles market in recent years grew up with a series of all-time record and after outpacing the 400.000 annual units in the 2014 is actually running towards the milestone of half a million. On this road, during the 2017 sales hit the new all time record, the second in a row, with 443.465 units sold (+1.6% ), according to the data released by the T.T.V.M.A., the Taiwan Transportation Vehicle Manufacturing Association.

At brand-wise, the market leader was Toyota selling 112.984 vehicles (-9.1%) with 25.3% of market share.

In second place Nissan with 40.699 units (-9.0%) ahead of Honda with 34.072 (+24.5%), Mercedes with 28.016 (+12.3%), CMC with 22.283 (+10.0%), Mitsubishi with 22.672 and Mazda with 22.359 (-5.7%).

At model-wise, the best-selling model was the Toyota Corolla with 39.887 sales (-8.0%) followed by the Toyota Rav4 with 22.440 (+4.3%) and the new Toyota Sienta with 14.577.

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Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models

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