Thailand 2019. Toyota holding 30.8% while the market ran out of steam

Thailand vehicles market

Thailand vehicles market in 2019 has reported a flat performance, after two consecutive years of growth. Indeed, Total sales in 2019 have been 1.040.123 (-0.2%). The historic leader Toyota ended to 30.8% of market share, keeping a wide distance from Isuzu and Honda, while Nissan crumbled at 6.2%.

Economic Environment

Thailand economic growth appeared to remain downbeat in the final quarter of 2019. Agricultural output continued to contract in October–November, albeit at a softer pace compared to the third quarter, while manufacturing production plunged in the same period. Consequently, exports fell at a sharper pace in the quarter. More positively, private consumption growth strengthened in October–November, which should have buttressed the economy somewhat.
While the manufacturing PMI registered an overall improvement in the sector in December, business sentiment and consumer confidence remained depressed in the same month. Meanwhile, the government’s budget passed the lower house on 15 January, which should see greater fiscal stimulus and a focus on infrastructure investment.

Market Trend

In 2019, according to data released by the Thai Automotive Industry Association, the market has pushed the breaks, reporting a flat performance. Indeed, Total sales in 2019 have been 1.040.123 (-0.2%).

In the competitive landscape, the market is under the domain of Toyota. Indeed, the Thailand’s historic leader ended to 30.8% of market share, keeping a wide distance from Isuzu and Honda, which are seen to end the year with respectively 17.1% and 12.4% of share.

Behind, in recent years Nissan has lost terrain from the top of the ranking, declining from 10.4% in 201o to 6.2% in 2019.

Tables with sales figures

In the tables below we report sales for all Brands, top 10 Manufacturers Group and top 10 Models

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